Analysing Different Examples of a Marketing Orientated Businesses in the 21st Century
Analysing Different Examples of a Marketing Orientated Businesses in the 21st Century
Marketing orientated businesses, or businesses that use the marketing concept have a pull strategy, you locate a need and fill it with products that satisfy, with the customer and customer satisfaction in mind. It is very customer driven. It’s important not to confuse this with the selling concept, which has a push strategy, starting at the factory and making as much profit as possible through volume, with little chance of retaining loyal customers on the way.
IKEA
IKEA describes it’s self as a place for the family, somewhere friendly. They claim to inspire you furnishing choice with clever solutions and offer fantastic value. This means no impersonal service that you can sometimes find with big chains, which would often put people off. IKEA are constantly finding new ways to keep customers happy by conducting primary research, the first thing you see when you go on their website is a like to a questioner this gives them up to date specific information s they can improve on service.
IKEA make themselves more convenient than others stores to stay ahead of the competition. They open till midnight all through the week and till 11pm on Saturdays. They have a non rush policy for customers. This is brilliant for your average worker who wouldnt have before been able to make it to the store. Also a non rush image casts aside the idea of pushing sales people and bad service. We’re in the new millennium everyone wants to be environmentally friendly, they want to shop places that are environmentally friendly so we can all feel like we are doing our bit. IKEA have biodegradable carrier bags that cost 10p with all profits support the organisation community forests.
Everyone seems to be heading towards healthier choices and a healthier lifestyle IKEA have responded to this by holding lighting weeks with the angle, good lighting is detrimental to good health and wellbeing.
Pace of life is fast, we want things quickly and easily and we want them now! IKEA offer kitchens you plan from the comfort of your own home, they give you the complete service right through to the instillation.
Wal-Mart
The story of Wal-Mart goes back to the 60’s when Sam Walton used the marketing concept to see off competition from other regional discount chains. Even back then he was convinced it was the way forward, and the company still works on the principle today that “the secret of successful retailing is to give your customers what they want” Wal-Mart was the largest cash contributor to charity in the United States last year. So customers feel like the money their spending is also supporting an organisation with good ethics that gives back. It can also be equally damaging when a company is seen to be taking advantage for profit for example Tesco’s and the recent child