Essay About High Cost Performance And Faculty Of Binhai School

A Study of Marketing Models of Fast Fashion Brand
A study of Marketing
Models of Fast Fashion Brand
A Thesis Presented to the
Faculty of Binhai School of Foreign Affairs
Tianjin Foreign Studies University
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Arts
Jiang Yun
December, 2016
Contents
Abstract(in Chinese)
Abstract(in English)
I. Introduction
II. Literature review
2.1 The definition of Fast fashion
2.2 The development of the Fast Fashion
III.The marketing strategy of Fast Fashion
3.1 The characteristics of Fast Fashion
3.1.1 Low-cost and quickly-made
3.1.2 Follower the latest vogue and fashion
3.2 The marketing strategy of Fast Fashion
3.2.1 Race agaist time,and to win fast
3.2.2 Change along with fashions…………………………………….…………13
3.2.3 High cost performance
3.2.4 Suitable for all ages of consumers
…………………………………………………………..15
3.3 An analysis on Marketing Models of Fast Fashion Brand
3.3.1 Product strategy with a large majority of styles
3.3.2 High-quality low-cost marketing strategies
3.3.3 Multi-channel promotion strategy
IV. The advantages and disadvantages of the Fast fashion industry………………………………………………….……………….20
4.1 The advantages of the fast fashion……………………………………………….21