Startup Business Plan
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iEatRight.comThe start-up proposed is a technology enabled internet meal provider with a difference. The venture will provide meals for people who are conscious of their heath and fitness but are too busy to adhere to the dietians advice. This will be a subscription based service, i.e. we will not provide single meals. The users will have to subscribe for monthly, quarterly or annual meal plans for lunch, dinner or both.The meal plans will be based on the dietary requirements of the individual to ensure right calories and balanced diet. There will be three levels of meal plans (1) Meal plan for managing diabetes.(2) Meal plan for managing Obesity. (3)Standard meal plans for the family members of our customers so that they too do no have to cook !Analysis of External Environment for the Proposed Start-up(i) Political & Legal Environment India is not an easy place to do business. India was ranked at 134th position and 140th in 2014 & 2015 respectively in the ease of doing business index created by World Bank (
There are a large numbers of banks, non-banking financial institutions from which businesses can burrow to meet their long term as well as working capital requirement. All these financial institutions have special schemes for small start-up ventures . Thee is also the specially created Small Industries Development Bank of India (SIDBI) for lending to micro and small enterprises (