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Sephora Marketing
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Marketing Plan ProjectTopic Proposals Group Members:Shail Shah 5810536Shahriar Soudian 5588157Dimple Yarlagadda 5890724Nicole Tracey 5772314Ritika Jain 5883251January 31st 2017 Group Member Name: Dimple Yarlagadda1. Proposed Topic: Sephora and Urban DecayMarketing issue(s) faced by the organization: Sephora is a highly popular cosmetic store that carries other popular brands such as Urban Decay, Smashbox, BareMinerals, Huda beauty, Kat Von D, and etc. Urban decay decided to release a new eye shadow palette called AfterDark which contained a specific eye shadow color called Druggie. Many consumers were offended by this name choice since they thought it wasn’t an appropriate name to use especially during this era. Most consumers were offended because they knew a person that has lost their life to drug overuse and typically, these people were called “druggies.” This wasn’t the first product that Sephora has sold in their stores where the names were not appropriate or offended many consumers. Some consumers may also not think it is appropriate because of the specific era. There seem to be many teenagers and young adults who start to use drugs at an early age and have overdosed and eventually lost their life. Therefore, customers believe that the word, “druggie,” should not be used lightly or to “glamorize.” Sephora has also replied a to company called Facing Addiction on Twitter about their petition against the name. However, their response was only an apology and did not state that any action would be taken. Since this isn’t the first time Sephora or Urban Decay have used inappropriate names for their products, customers are starting to not use their newer products. List of sources used in developing topic: