General Motors Company
General Motors Company (GM), the American multinational corporation, is one of the world’s largest car and truck manufactures. Founded in Michigan as a holding company for McLaughlin Car Company of Canada Limited and Buick, and then controlled by William C. Durant.
GM has been in business since 1908. The company designs, builds, markets, distributes vehicles, vehicle parts, and sells financial services. From 1931 through 2007, it has been the global industry leader in sales. With its international headquarters in Detroit, GM employs about 212,000 people around the world. In 2011, General Motors sold 9.025 million cars and trucks globally with a global market share of 11.9%. Vision of General Motors Company is to be the world leader in vehicle market and related services and a brand that represent quality and innovative design.
The company offers a largely range of vehicles, from electric and mini-cars to full-size trucks, monocabs and convertibles. It does business in most countries in the world, about 120 countries and produces vehicles in 37 countries. The other brand that the company owns are thirteen: Alpheon, Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, HSV, UzDaewoo and Wuling. The largest national market of GM is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. In the United States, the company is very strong and has lasted over a century, representing one of the biggest American multinational corporation.
In North America, GM products focus on four-core business: Chevrolet, Cadillac, Buick and GMC. In the United States, GM Company is the largest vehicles makers. In Mai 2012, the company recorded a market share of 18.4%. The company manufacture most of its China-market vehicles locally through its Shanghai GM joint venture.
The company have diversified themselves by overseas operations. They have a strong