The Montana Mountain Lodge Hotel
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Executive SummaryThe aim of this report is showed about understanding the process of design and also it present the suggestions for hotel development. For building a new hotel with special ways, they need some research which has latest FF&E or trends. Because it is helpful the hotel development. In order to this reasons, Montana Mountain Lodge Hotel is selected. The Montana Mountain Lodge Hotel will be explain in 4 ways. Firstly, define a hotel market type. The hotel is 4 stars hotel. Like a 4 star hotel, the rate of hotel is not very high compare with the others. Also, their design is closer to natural than luxury. Secondly, target market analysis. The range of target market is very wide. From male to female or old people and young people even the family, all of the customers can choose the attraction which is suitable for them. Thirdly, quality standards. The hotel is covered by nature. And it is the one of the most unique hotel in South America. From the photos, the people might think, just come over this place, they can get a special experience just only here. Lastly, design philosophy. The sustainability is one of the most big issue and trends in hotel business. This hotel fulfill with this trends. Besides, the other kinds of trends like changing people lifestyle, methods of living, their consciousness everything can be satisfied in Montana Mountain Lodge Hotel.Briefly, the Montana Mountain Lodge Hotel is useful to assist and comprehend about the design procedure and current hotel development. It will provide a lot of critical materials. IntroductionThese days, as the hospitality industry is growing up, many new concept hotels are building up in the hospitality. Therefore, the purpose of this report is demonstrating and understanding of the design process and the implications for the hotel development. In specific, in the report, there are definition a hotel market type, target market analysis, quality standards and design philosophy. Also, this report will focus on Montana Magic Lodge Mountain Hotel in Chile which is one of the potential refurbishment hotel.1. Define a hotel market.Montana Mountain Lodge Hotel is 4 stars hotel. The hotel has 14rooms, restaurant, bar and spa. There are just 3 types of rooms which are cabin, standard and superior. And there are just one restaurant which provide the local dishes. The rates is start from $250 ~ $400(1). Relatively, the price is friendly price and not very expensive, compare with 5 star hotel. From the picture, the hotel shape is gradually decrease in size and not very big. The number of rooms or facilities is limited. Also, it is located at Patagonia region which is rarely visited by human hands. So in the hotel has no TV. But it has WI-FI just in common areas. This hotel is covered by vegetation and rocky walls. On the rocky wall, the waterfall is flowing from the top. The most of material is from nature which is not artificial making. Also, internal side is same, rooms, restaurants and bar, every facilities is used by materials within the region such as woods and stones (2). For example, the stairs is made by stone and the walls is made by wood. And, the hot tubs in outside are carved from old tree trunks. Even the decorations of hotel are natural. Everything in this hotel is made by the nature, not take a lot of money in artificial. It is just appeared in itself. The interior of the rooms includes loads of natural elements and not huge. Additionally, the interior of hotel is harmony with elegance and ecotourism (3). Like this, from this hotel, it may be difficult to find luxury, it is closer to comfort and cozy and nature. In the services, the hotel provide a playroom for children, mini golf, reading room and ticket service. The playroom is for youngsters and there are a lot of creatures of the forest (4). The children can enjoy and play many activities such as painting, crafts. Also, they provide the tribes for supporting the activities and learn their culture. The mini golf is in the forest and also provide equipment of the golf. Additionally, the hotel provide the others equipment as well which is used in others activity such as hiking. Like this, it has variety of activities, the hotel provide ticket service. So the customer can choose the proper ticket they want to do. Then, the hotel will organize expeditions with expert guides. If the customer don’t want guide, the hotel will provide self-guide ticket service as well (5).
2. Target Market Analysis Montana Magic Mountain Lodge Hotel is with nature’s design. It is in Patagonia region. In this region had jungle or glacial lake which can feel everything of nature. And it is built in man-made volcano which spews water (8). Like this, this hotel is suitable the people who want to enjoy the nature. Around the hotel has famous waterfall is called Huilo Huilo. This waterfall is in ecological reserves. To 600 square kilometers areas which is belong to Magic Mountain Lodge is property parks. This parks is for retaining biodiversity and preservation of animal. So, the people who are interest in wildlife or exploration or want to, they can visit this hotel. Also, it is proper place for the people who like to do adventure or sports. In the hotel, there are a lot of activities which are horseback riding, trekking and mountain biking. All of this is very active sports and need physical strength and it can be dangerous. So it is more suitable for young people around 20-30ages and males. The average rates of excursions are around $500 a day (7). It is similar with the room prices. On the other hand, there is an activities which can also do even female and children. It is canopy. One of the longest and highest lines in South America. The level of canopy is depends on ages. The cost of this is $50 (10). It doesn’t require high cost, so anyone can enjoy without pressure. Moreover, there are some programs which can enjoy anyone such as fishing or visit the highlander’s villages. The hotel has spa and sauna and pool. So the female and male, anyone can relax and they can get a glimpse of a real-life volcano from the hotel (9). For the family guests, the hotel has discount if their child 0-6 years old stay free and 7-12 years old get 50% discount. Then for the children, they can play at playroom and they can meet wildlife such as iguanas, pumas, lizards and toucans (9). And they can feed them, it is safety because the expert will stay with them. It is very charming and get a special experience and inspire for children and also creativity of them will improve. If the person who are interest in ecotourism or desire to adventure and challenge and know about the depth of nature, Montana Magic Mountain Hotel will give all of them.