Business PlanEssay Preview: Business PlanReport this essay1. 0 Executive SummaryThere are 3 major elements that helped incubate the idea behind Crowdz.com™™. The first element would be individuals, the average Joe on the street. The second, organizations that cater solely to entertainment more specifically, Clubs. Third the banning of cigarette companies from advertising direct nor indirectly in Malaysia.
Crowdz.com™™ has its total idea, image, and vision to thank for by the presences of individuals, specific age group 18 – 35 years old, with no idea as to where to party for the weekend or any other day for that matter. A group of four guys were sitting down at a cafй down town at Bangsar. Then the question came, “Where shall we party tonight?” There were silence for the next 10 minutes, serious brainstorming was at work. However none had a clue as to where to go. Hence ending up in a lousy joint where they had partied last week. Spending at a place, which cannot really give the satisfaction that, they were really looking for.
Now, this is a true story. Clubbers, partygoers in general dont really know where to go for a good night out. Its boring to be venturing the same old place. There is not much advertisement for new and up coming clubs, even if there is, it doesnt really hit the market that well, as due to lack of funds to be splurged on advertising. The advertising would be minimal and hence not create a big BANG so to speak to the masses. A few questions had been thrown in for the idea behind Crowdz.com™™.
Questions pertaining to Clubs:In what ways can small middle and even large scale clubs able to advertise with minimal cost?Why cut each other and try to slash prices of drinks with minimal effect to the masses?Why dont clubs have a sense of belonging? E.g. A club that individually caters to playing House Music or Electronic Trance or Rave or Hip Hop & R&B or Latin Music?
How is a club suppose to capture a large group of audience for a certain event or special theme party?Questions pertaining to Clubbers:Where should I club tonight?Where are there promotions for drinks? / Where can I get a mug of beer for the cheapest price possible?Where can I go that solely plays House Music or Electronic Trance or Rave or Hip Hop & R&B or Latin Music?Are there any theme parties for tonight? Any special events that would be different from normal clubbing nights for me to go to?Questions pertaining to Banning of Advertising for Cigarette Companies:How can the money that is supposed to be spent to advertising now be used?How cigarette companies are suppose to comply with the law and still have the luxury of advertising their product?1. 1 ObjectivesCrowdz.com™™ will totally change the way clubbers lead a lifestyle. Crowdz.com™™ is not so much of an information-based site where by individuals will be able to get information on clubs. Its going to be a lifestyle that clubbers abide to. Its going to be the bible for the average Joe on the street that is out for a good time. Its a whole new lifestyle that will help give a guideline to occasional clubbers and hardcore clubbers. It is a meeting point, a melting pot, a union that will bind clubbers together to achieve a common goal, entertainment to its fullest!
Crowdz.com™™ will also revolutionize the way nightlife advertising is done. It will be able to help clubs segment the market, plan out parties and themes that will cater solely for optimum profits. Instead of clubs fighting each other to niche a small market, Crowdz.com™™ will help coordinate each club individually so that it will not be jumping into a market segment that is already so saturated. For example, if there are too many clubs that identifies itself with Hip Hop music, Crowdz.com™™ will be able to advise a new club to diversify into for example Latin Music, where there is a demand but not much supply in the market. Crowdz.com™™ will be able to provide low advertising prices to clubs, with maximum impact to the target audience, via the internet. A website with the correct advertising and promotions is able to get a hit of 3,450 hits on a bad day. (source CNET Central/ The Story behind Undernet.com.)
• Crowdz.com™™™ is a technology startup which makes selling and promoting video and audio content on the Internet and social media by using advanced algorithms to connect a customer to the advertising platform. With no intermediary with a real-time advertising workflow, Crowdz.com™™ is able to provide a service tailored to a specific market that can better connect to specific users. This way a small group who is looking for an ad can easily take advantage of it and become part of the audience of the very same company for many years to come.
For example, if a club is targeting a niche audience that isn’t willing to pay for the same brand, Crowdz.com™™ will provide a new service that will reach its target’s users much faster than a traditional market such as Hip Hop by using advanced algorithms to connect the same customer to the advertising platform. That will improve network connections, reduce the amount of inventory necessary, add to the overall ad spend and the overall overall brand value. It will increase overall brand satisfaction by a great deal and allow customers to stay satisfied.
This service also reduces costs for clients and the overall overall cost for the vendor, and allows the client to more easily access their account information without having to purchase an additional service, which is extremely helpful for the vendor. (source Crowdz.com™™)
While this service is not currently available by the time you have made the purchase, and may be even the first time you are looking to do one, if you believe that your initial investment should last as long as you have, Crowdz.com™™™ can provide other ways to do it on your own, or you can purchase and make a commitment with an agent, who then makes you an agent to make certain payments over time on your investment.
Why Do Promotions Work Like This? The Promotions (also known as COUPONS) allow a website visitor to “see” your page and share any content they click on, including the Promotional Image and the URL they entered, which is added or changed as they click on the Promotional Image. Promotions are paid to customers whenever a promotional is placed, as long as the COUPON is applied at a time when the Promotional Image is added or changed. Promotions also offer a chance to sell some of your personal information (such as your credit card information) or create a referral on a website. These Promotions are paid to you after the payment has been paid, and are the only way you can spend that money for the next month. The COUPON is the “new market” with the highest revenue when used as an ad at the end of a promotion.
How are Businesses Offered Crowdsourcing? Generally speaking, many online organizations offer online platform startups or new technology entrepreneurs (like Crowdz.com™™) a large selection of services. That includes:
The Crowdz.com™ system
Automated Promotional Analytics at The Crowdz.com™™ system.
Automated Ads and Revenue Planning with an agent in place to manage the cost of the service
Scheduling and Coordination of all of the traffic that has been sent to a client by the client. This is what the Crowdz.com™ System does.
The Crowdz.com™ system collects data from the Crowdz.com™ Platform, a web-based tool that helps businesses connect with users by offering personalized personalized advertising of a specific set of products or services
Worst-case scenario:
Our business plan is to focus on attracting and motivating as many fans and active members as we can. We look for as many young and experienced fans as we can bring. Our goal is to produce at least 20,000 new viewers throughout the year with the success we expect. We’ll be able to bring in the money we need to start our operation here in Los Angeles.
Worst-case scenario:
Crowdz.com™™ will do almost everything in its power to bring back a younger, less experienced audience.
We expect our potential fans to continue to drive our sales. The problem with this approach is we don’t have a plan that is optimized to bring that audience. We also don’t have a proven system for measuring the quality of new, active and committed subscribers.
At this time I feel we are moving toward a higher level of “professionalization” and in a few years we’ll still be able to build a network outside just our product but we need your help and you make sure that happens. For more information on how I built it, follow me on social media.
Worst-case scenario:
Our business plan is to focus on attracting and motivating as many fans and active members as we can. We look for as many young and experienced fans as we can bring. Our goal is to produce at least 20,000 new viewers throughout the year with the success we expect. We’ll be able to bring in the money we need to start our operation here in Los Angeles.
Worst-case scenario:
Crowdz.com™™ will do almost everything in its power to bring back a younger, less experienced audience.
We expect our potential fans to continue to drive our sales. The problem with this approach is we don’t have a plan that is optimized to bring that audience. We also don’t have a proven system for measuring the quality of new, active and committed subscribers.
At this time I feel we are moving toward a higher level of “professionalization” and in a few years we’ll still be able to build a network outside just our product but we need your help and you make sure that happens. For more information on how I built it, follow me on social media.
Worst-case scenario:
Our business plan is to focus on attracting and motivating as many fans and active members as we can. We look for as many young and experienced fans as we can bring. Our goal is to produce at least 20,000 new viewers throughout the year with the success we expect. We’ll be able to bring in the money we need to start our operation here in Los Angeles.
Worst-case scenario:
Crowdz.com™™ will do almost everything in its power to bring back a younger, less experienced audience.
We expect our potential fans to continue to drive our sales. The problem with this approach is we don’t have a plan that is optimized to bring that audience. We also don’t have a proven system for measuring the quality of new, active and committed subscribers.
At this time I feel we are moving toward a higher level of “professionalization” and in a few years we’ll still be able to build a network outside just our product but we need your help and you make sure that happens. For more information on how I built it, follow me on social media.
Worst-case scenario:
Our business plan is to focus on attracting and motivating as many fans and active members as we can. We look for as many young and experienced fans as we can bring. Our goal is to produce at least 20,000 new viewers throughout the year with the success we expect. We’ll be able to bring in the money we need to start our operation here in Los Angeles.
Worst-case scenario:
Crowdz.com™™ will do almost everything in its power to bring back a younger, less experienced audience.
We expect our potential fans to continue to drive our sales. The problem with this approach is we don’t have a plan that is optimized to bring that audience. We also don’t have a proven system for measuring the quality of new, active and committed subscribers.
At this time I feel we are moving toward a higher level of “professionalization” and in a few years we’ll still be able to build a network outside just our product but we need your help and you make sure that happens. For more information on how I built it, follow me on social media.
Worst-case scenario:
Our business plan is to focus on attracting and motivating as many fans and active members as we can. We look for as many young and experienced fans as we can bring. Our goal is to produce at least 20,000 new viewers throughout the year with the success we expect. We’ll be able to bring in the money we need to start our operation here in Los Angeles.
Worst-case scenario:
Crowdz.com™™ will do almost everything in its power to bring back a younger, less experienced audience.
We expect our potential fans to continue to drive our sales. The problem with this approach is we don’t have a plan that is optimized to bring that audience. We also don’t have a proven system for measuring the quality of new, active and committed subscribers.
At this time I feel we are moving toward a higher level of “professionalization” and in a few years we’ll still be able to build a network outside just our product but we need your help and you make sure that happens. For more information on how I built it, follow me on social media.
Crowdz.com™™ is admitting that to venture into this business of providing a lifestyle to clubbers and cheap priced advertising with maximum impact for the clubs, needs substantial capital to start out with. Hence Crowdz.com™™ is hoping to have a co – partnership with a well-established cigarette company. Example, Philip Morris International, British Tobacco Company, Alfred Dunhill, or Salem International. Hence tapping in the billions of Ringgit used to be spent on advertising, as a source of start up advertising. The government of Malaysia had passed a law in beginning of year 2000, to ban cigarette advertisements, direct nor indirectly. Creating a loss of 1.5 Billion Ringgit in advertising revenues per year.
Fig 1-1 Different mediums used to advertise cigarettes. (RM 1,000,000)As depicted in Fig. 1-1 there is a whole lot of money involved in cigarette advertising, taking many forms. Crowdz.com™ plans to capitalize on this, by making a cigarette company to be its main sponsor, hence being able to pave the capital needed for its initial advertising fees.
1. 2 MissionCrowdz.com™ plans to first and fore most create a portal where clubbers in Kuala Lumpur and the state of Selangor, is able to sign in and get information regarding the events for the night. The hippest Club to be in for the night. It will