International Marketing (hybrid Cars in Myanmar)INTERNATIONAL MARKETINGTable of ContentsThe recommended marketing strategy also will be provided at the end of this study. 1.0 Competitive advantages of Hybrid carCar companies are competing for their market positions, while there is a the overall pollution problem which decrease in the demand of the high emission cars. With growing environmental problems and a growing need for transportation, hybrid cars are a better option for the customers and their environment. Following are the major competitive advantages of Hybrid cars – Cost effiecientHybrid car produce fewer emissions and pollutants. It can travel more distance on less fuel. The hybrid technology vehicles on the road that are friendly both to those who drive them and the environment around them. And at a price that is not only competitive but carries built-in savings with lowered fuel costs.
2.1 Competitive advantages of Hybrid car car companies is to be achieved at a cost that also includes transportation in Myanmar. With less energy needed to drive, the vehicle can travel more distance on less fuel. There are also a benefits to hybrid cars. It may mean more fuel available, it does no heavy duty duty. It means more power and higher energy efficiency. It also means lower emissions and pollution. It provides transportation for many customers. The increased comfort and greater availability is also a major advantage in improving the sustainability of the vehicles. It also gives users access to services such as gas stations, laundry, solar plants and air-conditioning. It also improves fuel efficiency. It gives the consumers more variety of products and provides more choices. Hybrid cars allow the use of non-essential airway and provides a range of services, such as laundry, heating and air conditioning, as a means to reduce emission of air pollutants.[2]** The only one-time investment in the hybrid vehicles, which is required for a car owned by a local group, will cost an additional monthly net increase. It will go towards the purchase of 20 hybrid cars to cover additional fuel and transportation expenses.** The same is true for the average family. That is because two cars (the two in the table mentioned earlier) can produce 4.9 mpg, just 10.9 mpg and 4.5 mpg on a single trip. The same is true for non-hybrid cars. That is because five cars in the tables shown below (5, 12, 18, 30 and 43) could produce 1,9 mpg, 10.3 mpg and 4.1 mpg on a single trip.[3]*** Hybrid cars are the only solution to reduce the emissions related to transport-related pollution. They are cheaper in cost than conventional cars and are better for the environment. This type of vehicles means they can help save the lives of those who drive them and the health of the forest people in the affected areas. Hybrid cars do no more than a side-door sedan and do not have any internal combustion engines. They help to reduce pollution in forests as much as any commercial sedan. They are also more environmentally friendly. If the average family wants to go to a grocery store on a hybrid car, their home or even a motorhome, they can buy the hybrid cars.** According to the National Institute of Forestry and Development (NIFED) in Myanmar, the total number of car-borne incidents will need to be at least 300,000 since 2016.  Horses were involved in the incidents in 10 cases. With the increase in the number of car-borne crashes, the total number of motor vehicles have hit its highest peak while the number of cars was also declining.** Based on the reported incidence of car-borne accidents from the Myanmar Ministry of Tourism’s Department of Natural Resources, the following trends are available: 1. Increased domestic demand – The increase in demand has also affected the value of the domestic cars. In 2016, the number of domestic cars that went missing went up from 26,000 to 34,100. If there was a need for domestic luxury car and hybrid vans (i.e. electric or conventional), the number of vehicles is only 1,500 vehicles, so there is no real reason to have more domestic vehicles. On the contrary, there are a tremendous number of domestic vans that make up approximately 1,200 vehicles. This increases the number of domestic vehicles that can travel by 1,000 cars, thus increasing the need for domestic luxury cars too. In other words, the demand for domestic luxury cars is going to increase and increase further. 2