Essay About Hyundai Motors And Indian Market        Launch Of Hyundai Santro

Hyundai Motors in India – Mmsi Project
Hyundai Motors in IndiaCase Study for MMSI Project[pic 1]          Submitted by: Group 5S NoNameReg-IDe-mail-id1Syed M I KazmiPGPEX 49/[email protected] Kumar TyagiPGPEX 55/[email protected] of ContentsIntroduction        Auto (Car) Industry In India Post Independence        Hyundai Motor Company        Hyundai Entry into the Indian Market        Launch of Hyundai Santro and Marketing strategies        Pricing Strategy        Non- Pricing Strategy:        Advertisement:        Distribution Chain:        Launch of Hyundai Accent and Marketing strategies        Initial Challenges faced and Steps taken        Hyundai Current Market Share and Competitor Analysis – Issue at Hand        Hyundai Motors in India – Current Problems/Challenges and Way Forward        References        Exhibits        IntroductionBon Shin Seo, the head of Hyundai India, is an out and out production man and a people manager. He distinguished himself in the Hyundai Alabama plant in United States before being sent to India. He works out of Hyundai’s Chennai plant at Sriperembudur where 80% of the leaders in the plant are Indian. Bin is of the opinion that Indian factories should be run by Indian leaders and hence Koreans just play the role of the coordinators. The most important question that Bon is asked everyday is “Can Hyundai become number 1 in India replacing Maruti Suzuki from its long occupied position?” Bon generally diverts the conversation by saying that “ Number one is not important, it’s the Hyundai brand value which is more important for the company”. But at the same time all the top leaders in Hyundai including Bon are looking at the huge Indian market and hoping to capitalize the maximum share out the Car market. Hyundai has done pretty well in India over the last few years and has been able to establish itself as a second biggest carmaker in India after Maruti Suzuki. It has created a positioning in the minds of people, which is more around comfort, features and fuel economy. But Maruti still occupies number one position in India and is way ahead of Hyundai in terms of Sales figure, at the same time Honda has started showing growth in the last few years spurred majorly by its famous Sedan model – Honda City. Hyundai cannot relax in this ever-changing Indian car market industry, each and every year is getting more and more difficult and challenging as people are getting more demanding in terms of quality, comfort price and variability.