Essay About Idea Generation And Importance Of Unlearning

The Process of Innovation the Process of Innovation
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The Process of Innovation The Process of Innovation
MGMT-6960
Innovation in Services
Lally School of Management & Technology
John Maleyeff, Ph.D.
Innovation-2
Stages Stages*
Idea generation
Evaluation
Development
Implementation
* The material in this section is derived from Smart
Things to Know About Innovation & Creativity by
Dennis Sherwood, John Wiley & Sons, ©2001.
“Mind Map” of innovation stages
Innovation-4
Discussion Discussion
* How does innovation differ from other forms of improvement?
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Barriers Barriers
* Idea generation
– often not a major barrier unless organizational “group
think” exists
* Evaluation
– conservative guidelines may result in only “safe”
recommendations
* Development
– requires a formal or informal process with visibility and top
management support
* Implementation
– success/failures should be analyzed critically
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Stage 1 Stage 1- Idea Generation Idea Generation
* The necessary ability can be learned
– effectiveness does NOT require a “gift” for creativity
IDEA GENERATION PRACTICE
PRACTICE ENJOYMENT
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Exercise Exercise
Which is the odd word out?
NOLI TERIG GROMNLE NELFEI ACT
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Discussion Discussion
Innovation-9
Idea Generation Theory Idea Generation Theory
“The essence of creativity is the discovery of a
new pattern of elements that already exist.”
Dennis Sherwood
“[The creative act] does not create something out of
nothing; it uncovers, selects, re-shuffles, combines,
synthesizes already existing facts, ideas, faculties, skills.”
Arthur Koestler
The Act of Creation
Innovation-10
Idea Generation Process Idea Generation Process
* Koestlers ideas would led a business manager to
appreciate:
– the need for involvement/empowerment across the
organization
– the need to create a process to allow innovation to
happen
The idea generation process should be
deliberate, systematic, and safe
Innovation-11
Importance of Unlearning Importance of Unlearning
* A personal barrier that must be overcome is “hardwired”
ideas, constructs, and notions
* Several causes of this barrier exist
– existing or perceived rules
– personal stake in current situation
– fear (safety in maintaining status quo)
– pressure to keep situation as-is
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Exercise Exercise
* Create the simplest shape out of the puzzle pieces
provided
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Results Results
* Team 1 – iterative construction
* Team 2 – no iterative construction
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Discussion Discussion
* Give examples of how the need for unlearning can impede
innovation
Innovation-15
Idea Generation Steps Idea Generation Steps
State the Focus
of Attention
Create a List of
Characteristics
Have Individuals
Define What
They Know
Choose a
Characteristic
Ask “How Might This
Be Different”?
Allow Free Flow
of Discussion
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* Sets scope (not too narrow or broad)
– can relate to a “problem,” or
– a case of “constructive restlessness*”
* Team should include variety of perspectives
– even those with little prior knowledge
State