Essay Preview: Swot
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SWOT ANALYSIS
STRENGTHS
A powerful strategy- The path to growth strategy has strengthened the companies focus around its leading brands, Restructuring has produced savings of $3.4 billion,
Strong Brand name/ image of products- A wide range of leading brands in its products portfolio such as; Dove soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerrys ice-cream.
Market Share
Alliances/Acquisitions-
The acquisition of Ben and Jerrys ice-cream *
The acquisition of Best foods
The Acquisition of Slim-fast has resulted in entering a new industry
Weaknesses
Sales Growth Decreasing
Underperforming product
Disadvantage of having a multicountry strategy–
Revenue
Debt
Opportunity
Developing Slim-fast
New industry
Expanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also taking hold.
Expanding the product line
Product line- could introduce standardized, low price product offerings in order to compete with the private-in house brands offered by supermarkets and for the developing countries
THREATS
Increased intensity of competition- from other global food and household brands with similar product portfolios and between brand name products and private label in house products
Competitors