Supply Chain ManagementEssay Preview: Supply Chain ManagementReport this essayIntroduction:Supply Chain Management is the systematic, strategic coordination of the traditional business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole.
A basic supply chain consists of a company, an immediate supplier, and an immediate customer directly linked by one of the upstream and downstream flows of products, services, finances, and information.
An extended supply chain includes suppliers of the immediate supplier and customers of the immediate customer, all linked by one or more of the upstream and downstream flows of products, services, finances, and information.
An ultimate supply chain includes all the companies involved in all the upstream and downstream flows of products, services, finances and information from the initial supplier to the ultimate customer.
Seven Principles of Supply Chain Management:Successful supply chain management is extremely complex; the number of players involved means that each companys supply chain management process will be unique. Some general principles that every company should follow when managing across the supply chain are:
Begin with CustomerManage Logistics AssetsOrganize Customer ManagementIntegrate Sales and Operations PlanningLeverage Manufacturing and SourcingFocus on Strategic Alliances and Relationship ManagementDevelop Customer-driven Performance MeasuresSupply Chain Management is about competing on value — collaborating with customers and suppliers to create a position of strength in the marketplace based on the value delivered to the end customer. The main objective is to create customer value superior to the competitors value offering and to enhance customer satisfaction, either through improving efficiency (lower cost) or effectiveness (added benefits). The degree to which the value created is perceived as important to the customer influences the customers satisfaction. The customers perception of differential value and degree of satisfaction influences behavior toward the supplier firm as well as the value delivered to downstream customers.
CustomerManage Logistics AssetsOrganize Customer ManagementIncentivize Customer ManagementCommunicate with customers on customer affairs.
Leverage Manufacturing and Sourcing, CTO
Continuous development of our products and services results in increased customer acquisition and retention.
Our global customer service center represents some of the largest retail outlets of India with more than 5,000 stores located across the country.
The management team operates at a high level of efficiency and accountability when taking on additional responsibilities. Product management teams are led by experienced leaders who are responsive to customer needs, who know the customer in all situations and are committed to providing a service to clients. Their vision of customer experience is a core part of customer service. Customer Manage Logistics AssetsOrganize the Product Management team.Product Management team
Product Services Center Director
Review Customer Needs
Customer Service Centers are an industry standard for customer service professionals.
 as well as by the perceived value of competitive offerings (industry norms, expectations based on the use of competitive products). Thus, customer satisfaction is influenced by the perception of value delivered as well as perception of value offered by competition, as shown in the diagram.</p>
<p>Customer value and customer satisfaction are related, but different. Customer value is what the customer desires from a product or service independent of a particular offering, whereas customer</p>
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