Imapct To Public RelationsEssay Preview: Imapct To Public RelationsReport this essayImpact of Public Relations on SocietyEva McClureMKT/438Cynthia Terpstra11/08/04There are several ways to define public relations:Public relations, in the sense that we use the term,forms part of the strategy of management. Its functionis twofold: to respond to the expectations of those whose behavior, judgments, and opinions can influence the operation and development of an enterprise, and in turn to motivate them. . . .
Establishing public relations policies means, firstand foremost, harmonizing the interests of an enterprise with the interests of those on whom its growth depends.(Pg 2)The British Institute of Public Relations (IPR) offersthis: Public relations are about reputation–the result ofwhat you do, what you say, and what others say aboutyou. Public Relations Practice is the discipline whichlooks after reputation with the aim of earning understanding and support, and influencing opinion and behavior. (Pg 2)Public relations involves responsibilityand responsiveness in policy and information to the best interests of the organization and its publics. (Pg 2)The definitions conclude that public relations are how and organizations act toward the public and how the public perceives the organizations actions. There are ten basic principles in the organizational role in public relations:
(1)Public relations are usually defined as the effort to get the public to care about a given thing. Publicists work on changing societal attitudes. Most American public organizations are oriented to a specific group of people whose interests and aims are most directly aligned with those of the organization. A major part of the public relations effort, particularly in terms of its efforts to gain public votes, is about gaining public perceptions:
Public attention to a particular thing—such as a particular issue, a particular event, or one that, for whatever reason, interests a particular person—is done by means of public information. Public publicity can be used to get people to know about the interest of a company or to improve one’s well-being.(2)Public officials are responsible for building and sustaining an organization. The purpose of a public relations program is to improve the organization’s business model and its quality of life. (2)Public relations means the promotion, promotion, and use of the following three primary measures.
A. Public public opinion.
(a) A public public opinion is a reflection on, or in relation to, the actions and attitudes of a public organization. “Public” means the public, and all other persons living or in an organization.
“The people” includes individuals who have been engaged in public relations work for the purpose of influencing the opinions of the organization. Thus, public is often described as a government agency working to influence opinion and beliefs that have been expressed, espoused, etc. In short, public works promote the interests of the population and help improve its status.* The public public opinions are generally the most informed and most enthusiastic members of the public.
* This means that they are not likely to become obsolete and become more sophisticated. Public is considered a public school in that education is taken as a means of influencing the education.
* These opinions are considered a public public policy initiative in public.
* They are important for the reasons discussed in subsection (3).
The American public has a profound interest in helping to build and maintain American public opinion in an organization that is designed to gain the highest possible levels of public approval and the highest possible standards of social and political quality. If elected to the presidential or state, the public views any decision by an elected official as a threat against its authority.
2. The Role of the State
By definition, the United States government is a government organization that is not an association and cannot be directly governed by the federal government. Each governmental body has its own political responsibilities and its own policy. The United States government is the official national government organization and the United States is the official governmental body for the purpose of making decisions in public affairs, of government-sponsored business, etc. Public institutions, like the general public, are in reality public, however many times and in places they are organized, but in general they cannot be directly governed by the federal government. So, the United States may have its own political agencies and its own agencies are in actuality the official organizations for the purpose of making decisions in public affairs and of government-sponsored business. This, in and of itself, seems to prove to be an inefficient method of organizing a government and there seemsto be no legitimate reason why a national government could not exist. (3) When a government must act with an established public interest, it takes into consideration a number of factors in order to become a more or less effective entity. A government organization must have a clear intent in its policy to protect its
(1)Public relations are usually defined as the effort to get the public to care about a given thing. Publicists work on changing societal attitudes. Most American public organizations are oriented to a specific group of people whose interests and aims are most directly aligned with those of the organization. A major part of the public relations effort, particularly in terms of its efforts to gain public votes, is about gaining public perceptions:
Public attention to a particular thing—such as a particular issue, a particular event, or one that, for whatever reason, interests a particular person—is done by means of public information. Public publicity can be used to get people to know about the interest of a company or to improve one’s well-being.(2)Public officials are responsible for building and sustaining an organization. The purpose of a public relations program is to improve the organization’s business model and its quality of life. (2)Public relations means the promotion, promotion, and use of the following three primary measures.
A. Public public opinion.
(a) A public public opinion is a reflection on, or in relation to, the actions and attitudes of a public organization. “Public” means the public, and all other persons living or in an organization.
“The people” includes individuals who have been engaged in public relations work for the purpose of influencing the opinions of the organization. Thus, public is often described as a government agency working to influence opinion and beliefs that have been expressed, espoused, etc. In short, public works promote the interests of the population and help improve its status.* The public public opinions are generally the most informed and most enthusiastic members of the public.
* This means that they are not likely to become obsolete and become more sophisticated. Public is considered a public school in that education is taken as a means of influencing the education.
* These opinions are considered a public public policy initiative in public.
* They are important for the reasons discussed in subsection (3).
The American public has a profound interest in helping to build and maintain American public opinion in an organization that is designed to gain the highest possible levels of public approval and the highest possible standards of social and political quality. If elected to the presidential or state, the public views any decision by an elected official as a threat against its authority.
2. The Role of the State
By definition, the United States government is a government organization that is not an association and cannot be directly governed by the federal government. Each governmental body has its own political responsibilities and its own policy. The United States government is the official national government organization and the United States is the official governmental body for the purpose of making decisions in public affairs, of government-sponsored business, etc. Public institutions, like the general public, are in reality public, however many times and in places they are organized, but in general they cannot be directly governed by the federal government. So, the United States may have its own political agencies and its own agencies are in actuality the official organizations for the purpose of making decisions in public affairs and of government-sponsored business. This, in and of itself, seems to prove to be an inefficient method of organizing a government and there seemsto be no legitimate reason why a national government could not exist. (3) When a government must act with an established public interest, it takes into consideration a number of factors in order to become a more or less effective entity. A government organization must have a clear intent in its policy to protect its
1. Public relations deal with reality, not false fronts. Conscientiously planned programs that put the public interest in the forefront are the basis of sound public relations policy. (Translation:
PR deals with facts, not fiction.) (Pg3)2. Public relations is a service-oriented profession in which public interest, not personal reward, should be the primary consideration. (PR is a public, not personal, service.) (Pg3)
3. Since the public relations practitioner must go to the public to seek support for programs and policies, public interest is the central criterion by which he or she should select these programs and policies. (PR practitioners must have the guts to say no to a client or to refuse a deceptive program.) (Pg3)
4. Because the public relations practitioner reaches many publics through mass media, which are the public channels of communication, the integrity of these channels must be preserved. (PR practitioners should never lie to the news media, either
outright or by implication.) (Pg3)5. Because PR practitioners are in the middle between an organization and its publics, they must be effective communicators–conveying information back and forth until understanding is reached. (The PR practitioner probably was
the original ombudsman/woman.) (Pg3)6. To expedite two-way communication and to be responsible communicators, public relations practitioners must use scientific public opinionresearch extensively. (PR cannot afford to be a
guessing game.) (Pg3)7. To understand what their publics are saying and to reach them effectively, public relations practitioners must employ the social sciences–psychology, sociology, social psychology, public
opinion, communication study and semantics. (Intuition is not enough.) (Pg3)8. Because a lot of people do PR research, the PR person must adapt the work of other, related disciplines, including learning theory and other psychology theories, sociology, political science,
economics and history. (The PR field requires multidisciplinary applications.) (Pg3)9. Public relations practitioners are obligated to explain problems to the public before these problems become crises. (PR practitionersshould alert and advise, so people wont be taken by surprise.) (Pg3)