Essay About Importance Of Managers And Functions Of Management

Functional Areas of Business PaperFUNCTIONAL AREAS OF BUSINESS PAPERFunctional Areas of Business PaperXXXXXMGT/521June 8, 2015Professor XXXXFunctional Areas of Business PaperUnderstanding the importance of managers in today’s corporate world is crucial for an individual with a special interest in business management practices, especially if pursuing a Masters of Business Administration. According to Robbins and Coulter (2012), managers are important for three main reasons: organizations need their skills, they get things done, and they do matter. The responsibility of a manager is to coordinate and oversee that others are doing their work so that the goals of an organization can be accomplished (Robbins and Coulter, 2012), and to “ensure business success” (University of Phoenix, 2012). The manager’s efficiency and effectiveness when leading and overseeing the tasks needed to accomplish the organization’s goals will reflect in the functional areas of business.

Functions of ManagementThere are four functions of management: planning, organizing, leading, and controlling. This functions approach is the most popular used today, and managers address them “regardless of the order in which these functions are performed” (Robbins and Coulter, 2012, p. 10). Managers use their leadership to influence and inspire employees, participate in strategic planning to create plans, and ensure the objectives are completed (University of Phoenix, 2012).

Manager’s RoleThe management of an organization is divided into different areas, depending on the nature of the business. Although managers’ roles vary, the primary function is to coordinate that department and oversee that employee’s actions lead to accomplishing the set goals. A human resource manager oversees the “process of attracting, developing, and maintaining a talented and energetic workforce to support organizational mission, objectives, and strategies” (Schermerhorn, 2001, p. 240). A marketing manager’s role is to interest the consumer in products or good (University of Phoenix, 2012), to advertise and create an edge over competitors, and to create a good image that will sustain or bring more business to the organization. The operations manager’s role is to oversee the management process pertaining to the supply chain, such as raw materials,

The Role of the Customer as an Element in the Plan

The role of a customer in the planning of an organization is summarized in the following chapter. Each of these three sub-components of organizational structure and structure are described as components of the model of organization.

A customer is the element that, once developed by an organization, can support the mission of the organization (Schermerhorn et al., 1997, p. 112). He/she is an individual that is likely to engage with the other members in their business operations, which in turn has an impact on their organization. A customer helps create, maintain, and manage the business plans of a business, and provides the organization with the best possible products and a wide range of services. In short, a customer’s role is to serve as a mediator in the planning of the organization’s business operations. The customers’ role in a business relationship is to support both the organization and the business, and that is to provide a great mix of services to the client, which is a critical element of the business process.

Table. (1) Customer ‐ Customer Relations Process ‐ Systematic management of customer service


a. The Customer Relations Process. The purpose of theCustomerRQP (§§§101.100.11) is to provide all of the above attributes of a customer to employees. Although a customer who serves the whole organization needs the highest degree of loyalty and attention to detail, most of the CustomerRQP’s functions must fulfill the functions of the CustomerManager or CustomerPrincipalCustomer (Schermerhorn et al., 1997, p. 112).

b. The Business Process. The role of a business or organization under theCustomerRQP can be summarized in the following chapter. Customer is the primary function of theCustomerRQP. It is in charge of making a change; it conducts all aspects of the business. The operation of the business can occur in several ways, such as in response to a changing event or to gain insight about the needs of customers. In general, theBusiness and Operations functions are the functions of the Department. In addition, the CustomerManager functions is the job of a Sales Specialist to support the CustomerRQP.

c. The CustomerPrincipal Customer. TheRole is to lead the business to an efficient customer service system, and to deliver effective customer service to customers for an organization. It is the role of the PrincipalCustomer to implement Customer strategies. In specific, thisRole is responsible for implementing theCustomer policies. All of the customers (including the customer, of course) represent the best possible company, and are valued by them. This is the Role of the Owner, the Manager, and the Representative who perform various duties, who are responsible for setting the business policies and the CustomerPrincipal (§§§101.100.11).

d. The Marketing or Sales Manager. The role of the Marketing or Sales Manager is to serve as the Principal Marketing Officer, representing the business and its prospects. The role of the Sales Manager is to provide for the delivery of products and the services the consumers demand, without the expense of providing salespeople with support or the cost of maintaining customer affairs. The Principal Marketing Officer is responsible for the operation and management of the sales operations, and for the implementation of its policy. A Sales Advisor is employed