Global Marketing
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The most important problem facing the Byte Products, INC.?
The most important problem is that they need to increase production but can meet their demand with out adding a new plant. The new plant is in the works but will not be completed for three more years. Byte Products has found several solutions but cannot agree on one. The solution that seems to fit the best is to use an abandon factory in Plainville. The company could begin to produce their products almost instantly and use it until the new factory is built. But there are many potential problems that they face, one would be that they would build an economy for the community but they would destroy it once they left in three years. This is an ethical issue that is dividing the boardroom.
What recommendations would you make to Mr. Elliot, and in what order of priorities?
I would recommend that he go ahead with the plans to inhabit the existing plant. This way the company doesnt fall behind in production. Next I would suggest that he tells the community that this may be a temporary project but to try to keep the plant open for good. The company needs a new plant and this existing plant would save the company money. Because they wouldnt spend the money to build from scratch, Bytes would profit, and could always add to the existing. I would tell Mr. Elliot to try it out for the three years if his profit is higher with the new plant then he should keep it open.
How do you balance between your commitment to shareholders and your commitment to the community?
We it is important to maintain the commitment with the community and it is also important to keep the community happy. The stockholders are important because they are the ones withal the power but the have to understand that the community is what makes them or breaks them. The community builds their product, buys their product and demands their product. Without the support of the community the company will lose. Both need each other to survive but another vendor can fulfill the need for the product. This is what the stockholders need to understand.
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Strategic