Business Case
Gate 1 Report
Part 1.Client Overview – Manojen
What business is the company in and what are its goals?
arterial roads; transit; policing; sewer and water systems; waste disposal; region-wide land use planning and development; as well as health and social services
Increase awareness of the town; bring people into the community to increase business and revenue.
The township of Uxbridge is a municipality
How successful is the organization and why?
The township of Uxbridge has not been successful in the marketing area of business. The township does not allocate resources towards this area.
What are the companies’ potential future prospects?
More promotion of local businesses, events, and attractions. Expand the community by trying to grow in population. Increase tourism. Increase the town’s revenue as a whole.
External Issues:
Internal Issues: No budget for marketing
Competitive Issues: Other nearby communities businesses and attractions/events
Part 2. Project Scope Sheldon
Gate 1 Report
Part 1.Client Overview – Manojen
What business is the company in and what are its goals?
arterial roads; transit; policing; sewer and water systems; waste disposal; region-wide land use planning and development; as well as health and social services
Increase awareness of the town; bring people into the community to increase business and revenue.
The township of Uxbridge is a municipality
How successful is the organization and why?
The township of Uxbridge has not been successful in the marketing area of business. The township does not allocate resources towards this area.
What are the companies’ potential future prospects?
More promotion of local businesses, events, and attractions. Expand the community by trying to grow in population. Increase tourism. Increase the town’s revenue as a whole.
External Issues:
Internal Issues: No budget for marketing
Competitive Issues: Other nearby communities businesses and attractions/events