Essay About Increase Revenues And Euro Disney Paris

Walt Disney Case
Walt Disney CaseWhy has Disney been successful for so long?Extend the time spent in theme parks & drive brand valueUtilize the movie library in different distribution channelsLimit budget in movies and streamline productionProduce TV shows for other channels to emphasize qualityPromote brand value and increase revenues through licensed goodsContent and experiences relevant to all age groups, globallyInvestment in company culture to promote synergiesMaintain brand image and increase revenues through different business lines via cross promotionFocus on creativityGlobally known brand associated with all aspects of entertainmentHighly loyal fan base through its charactersYears of knowhow and high synergy culture among business units & cross promotionDevelop target resources internally by utilizing current resources, as in the TV & movie business, TouchstoneBorrow resources or partner up to acquire them in an effort to attain the desired value, as in Euro Disney Paris casePurchase resources if applicable with company strategy and is a good fit, as in ABC acquisitionWhat did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?Disney’s turnaround during Eisner’s first couple of years was mainly due to vigorous exploitation of Disneys considerable and unique assetsFocus on creativity and delivering quality TV shows, and produce them for networks (such as ABC, NBC)Produce movies with budget constraint where the scripts came from talented yet not widely known writers and cast was selected among well-known actors in career slumps and/or TV actorsFurther utilize Disney studios and expand target segment without damaging the brand value through TouchstoneEstablishment of Disney Development CompanyIncrease awareness and traffic by first time television ads and media broadcast eventsRemove the restrictions on number of visitors permitted in parksFoundation of a corporate marketing departmentMonthly meeting between marketing executives from different divisionsAlignment on company wide initiatives such as Snow White’s 50th Anniversary and Mickey’s 60th BirthdayEnter consumer products as retail-as-entertainment via Disney StoresTarget grown-up fans through the collector’s itemsTo sustain the current diversification levels and its competitive position Disney needs to tackle some key strategic issuesDisney has been able to create a competitive advantage over the last years due to the addition of new resources (selected examples):