Harley Davidson Pestel
Political
The motorcycle industry benefits from free trade agreements, which facilitate the company’s global expansion. However, such a political external factor threatens the business by increasing the influx of cheaper products or substitutes.
On the other hand, the increasing support for e-commerce creates opportunities for the company to improve its market reach through online media.
This component of the PESTEL Analysis indicates that the current political external factors in the macro-environment brings opportunities for Harley Davidson’s global growth.
Economic
The industry has opportunities for rapid growth and expansion in some high-growth developing countries where there is demand for chopper motorcycles.
On the other hand, the stable credit accessibility could support the industry development.
The economic external factors in this component of the PESTEL Analysis shows that Harley Davidson has significant opportunities for domestic and international development.
Social
The increasing involvement of women in chopper biking presents an opportunity for the motorcycle industry to increase its marketing efforts to target female customers.
The increasing attitudes about green technology are a threat to the industry because most of its products have combustion engines with significant emissions.
Nonetheless, motorcycle constructor can improve the green technologies in its products to address this concern.
This component of the PESTEL Analysis points out the significant opportunities for business development based on the effects of sociocultural factors in the macro-environment.
Technological
The constructors has the opportunity to improve its products by integrating green technologies. Most chopper motorcycles do not have high green-technology ratings.
Moreover, the firm can integrate additional computing technology features to make its products more attractive.
The technological external factors