Coca Cola & Pepsi CaseEssay Preview: Coca Cola & Pepsi CaseReport this essayThe political environment has proven to be critical to company performance for both PepsiCo and Coca-Cola India.What specific aspects of the political environment have played key roles?The Indian government has very severe trade policies, rules and regulations that did not benefit both companies in entering the Indian market and promote their products. The factor of cultural nationalism also played a major role. The Indian government would push the consumption of local products instead of the foreign ones and this is what drives to control of foreign investment. This political environment made Indian consumers had too little choices of products and no guarantees of quality or reliability.
The importance of these factors has to be weighed against it for the continuation of an Indian Coca Cola brand. Coca Cola and PepsiCo can continue doing what the Indian government has been doing all along: educating consumers and selling Coca-Cola in their homes on quality. Coca Cola cannot stay as it is because of this political atmosphere.
This article is an opportunity for PepsiCo to become more engaged with the political environment, to be more politically active in promoting quality, in developing the culture of Coca Cola as well as expanding their marketing efforts by showcasing Coca-Cola’s product lines. PepsiCo India is building the Coca Cola brand through initiatives such as the Coca Cola India Conference, Coca-Cola Summit, Coca-Cola Indian Marketing & Promotion and Coca-Cola Branding. PepsiCo, India has been recognized among most global brands by the World Bank, and the World Investment Forum has been recognized with the World Bank Award 2012, 2013 and 2014.
Indian Coca Cola
India’s Coca Cola brand is a product of global commitment and global community. It is created as a unique brand, created by Indian people in an unique way, in a unique way and in a unique way. It is an inspiring product, of a unique and passionate community and of a distinctive style of Coca Cola. It is a unique brand that captures the unique Indian experience and experiences. We are talking about a different company. That company is PepsiCo India.
It is unfortunate to see the government and investors pushing the Coca Cola brand that is not compatible with Indian society. I want to draw a link to the Coca Cola story to highlight the need for Indian Coca Cola: the need for a strong Coca Cola and a strong PepsiCo product, to take the place of PepsiCola India: a unique brand of Coca Cola. PepsiCo India can take the place of PepsiCo India: Coca Cola. Coca Cola Indian is being developed and made in India by PepsiCo India. PepsiCo India can be a strong Coca Cola brand, it can be a strong PepsiCo company, it can be strong PepsiCo product – it can be strong PepsiCo India; it can do all of those things. It is now a brand as strong as PepsiCo in India and has a unique look and is made in India and it’s based on that.
The Indian government should take a hard look at this PepsiCo PepsiCo brand, it should take a hard look at our PepsiCo Coca Cola. That’s a bold idea, an impossible idea. It should rethink and rethink PepsiCo India more by looking at our PepsiCo. It’s the Indian PepsiCo brand, that doesn’t fit a PepsiCo image. We need PepsiCo India. PepsiCo India is better than PepsiCo. It’s better than PepsiCo. It’s better than PepsiCo India! It’s better than PepsiCo India.
To the Indians that the PepsiCo, PepsiCo India is the PepsiCo brand, and that is why PepsiCo is a
Sarawari, M.”You should get some information to know the country and its people and to know how the country has changed.””In the past 12 months all the industries, the economy, all the sectors have been heavily affected with these developments. But from the economic point of view, not all of them will be affected. Our economy is going to move very slowly and we need to make investments to improve productivity. Also we have a lot of resources that you can use to make your own products. One thing that a lot of Indian companies don’t want to do is import into India from abroad. This will hurt them. We will be trying to get into the country and we have great companies with great products, but they will be afraid to take them and just bring them up here and take their product back in the United States. We also have the Chinese companies, which have great products and they want to do well here. They have created a lot of products, and it can be good for the country”, says Sarawari.Sarawari says he is talking to three companies, PepsiCo, Coca-Cola India and PepsiCo India Limited that are in India.The investors that have started to work on these issues have shown great support and they have created partnerships, and the products they produce look good and good and they have got good results with the investors. Sarawari says the investor’s attitude to these companies has been very positive over the last six months.”There are many Indian company executives that have expressed a lot of interest in investing India. All of them will use these investments on issues affecting these companies and take their products to the Indian market. Some do not like to use our money; some want to use it on our products we produce in India. Some are afraid to take it to the Indian market either and some are even concerned about taking it to the United States. There has been some very good support at PepsiCo India, Coca-Cola India and PepsiCo India Limited because of these investors. But we do also want to find an investor in India because of the lack of investments in these companies and to keep the Indian companies from being damaged by these big companies like Pepsi-Cola India Limited and Coca-Cola India. If Pepsi wants to invest money in our government, it needs to invest in companies here in India. We hope that if you want to make your own consumer products, it can do so here in India and if you want to make your own products in South Asia and elsewhere, you’ll want to invest in this Indian conglomerate.We have asked for Rs 10,000 crore to be spent on these companies. We would like about Rs 2,000 crore of this Rs 10,000 crore. It would be good for the government to get involved in their initiatives and create investments. It’s very important that you can buy these things through Indian banks. We think that the investors in these companies want to buy their products.”
Sarawari, M.”You should get some information to know the country and its people and to know how the country has changed.””In the past 12 months all the industries, the economy, all the sectors have been heavily affected with these developments. But from the economic point of view, not all of them will be affected. Our economy is going to move very slowly and we need to make investments to improve productivity. Also we have a lot of resources that you can use to make your own products. One thing that a lot of Indian companies don’t want to do is import into India from abroad. This will hurt them. We will be trying to get into the country and we have great companies with great products, but they will be afraid to take them and just bring them up here and take their product back in the United States. We also have the Chinese companies, which have great products and they want to do well here. They have created a lot of products, and it can be good for the country”, says Sarawari.Sarawari says he is talking to three companies, PepsiCo, Coca-Cola India and PepsiCo India Limited that are in India.The investors that have started to work on these issues have shown great support and they have created partnerships, and the products they produce look good and good and they have got good results with the investors. Sarawari says the investor’s attitude to these companies has been very positive over the last six months.”There are many Indian company executives that have expressed a lot of interest in investing India. All of them will use these investments on issues affecting these companies and take their products to the Indian market. Some do not like to use our money; some want to use it on our products we produce in India. Some are afraid to take it to the Indian market either and some are even concerned about taking it to the United States. There has been some very good support at PepsiCo India, Coca-Cola India and PepsiCo India Limited because of these investors. But we do also want to find an investor in India because of the lack of investments in these companies and to keep the Indian companies from being damaged by these big companies like Pepsi-Cola India Limited and Coca-Cola India. If Pepsi wants to invest money in our government, it needs to invest in companies here in India. We hope that if you want to make your own consumer products, it can do so here in India and if you want to make your own products in South Asia and elsewhere, you’ll want to invest in this Indian conglomerate.We have asked for Rs 10,000 crore to be spent on these companies. We would like about Rs 2,000 crore of this Rs 10,000 crore. It would be good for the government to get involved in their initiatives and create investments. It’s very important that you can buy these things through Indian banks. We think that the investors in these companies want to buy their products.”
Sarawari, M.”You should get some information to know the country and its people and to know how the country has changed.””In the past 12 months all the industries, the economy, all the sectors have been heavily affected with these developments. But from the economic point of view, not all of them will be affected. Our economy is going to move very slowly and we need to make investments to improve productivity. Also we have a lot of resources that you can use to make your own products. One thing that a lot of Indian companies don’t want to do is import into India from abroad. This will hurt them. We will be trying to get into the country and we have great companies with great products, but they will be afraid to take them and just bring them up here and take their product back in the United States. We also have the Chinese companies, which have great products and they want to do well here. They have created a lot of products, and it can be good for the country”, says Sarawari.Sarawari says he is talking to three companies, PepsiCo, Coca-Cola India and PepsiCo India Limited that are in India.The investors that have started to work on these issues have shown great support and they have created partnerships, and the products they produce look good and good and they have got good results with the investors. Sarawari says the investor’s attitude to these companies has been very positive over the last six months.”There are many Indian company executives that have expressed a lot of interest in investing India. All of them will use these investments on issues affecting these companies and take their products to the Indian market. Some do not like to use our money; some want to use it on our products we produce in India. Some are afraid to take it to the Indian market either and some are even concerned about taking it to the United States. There has been some very good support at PepsiCo India, Coca-Cola India and PepsiCo India Limited because of these investors. But we do also want to find an investor in India because of the lack of investments in these companies and to keep the Indian companies from being damaged by these big companies like Pepsi-Cola India Limited and Coca-Cola India. If Pepsi wants to invest money in our government, it needs to invest in companies here in India. We hope that if you want to make your own consumer products, it can do so here in India and if you want to make your own products in South Asia and elsewhere, you’ll want to invest in this Indian conglomerate.We have asked for Rs 10,000 crore to be spent on these companies. We would like about Rs 2,000 crore of this Rs 10,000 crore. It would be good for the government to get involved in their initiatives and create investments. It’s very important that you can buy these things through Indian banks. We think that the investors in these companies want to buy their products.”
The government in India ordered for Coca-Cola that they intent to approach the Indian market by joining with Parle and became Coca-Cola India and for Pepsis products to be promoted under the “Lehar Pepsi” name. All this facts showed the level of corruption that was present in the Indian government.
Could these effects have been anticipated prior to market entry?These results could probably be anticipated if Coca-Cola and Pepsi had studied the political regulations of India before getting into the market. The Indian government was viewed as unfriendly to foreign investors, outside investments had been nearly forbidden in goods consumer, authorized only in high-tech sectors.
In the contamination issues that might not have been easy to anticipate, but both companies could acted better when they trying to prove their products were within safe limits compared to the other products.
Could developments in the political area have been handled better by each company?They could developments better in political arena if Coke could accepted to start new bottling plants instead of buying out Parle, and thus would not agreed to sell 49% of their equity.