Essay About Indirect Order And Low Sales Volume

Report Writing
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Report Writing
Decide on the Length and Format
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Pre-printed form for relatively short, routine information
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Letter -directed to outsiders (headings, footnotes, tables figures)
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Memo – short informal reports within the company (to 10 pp.)/ memo reports (above 10)
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Manuscript _ from a few to several hundred pp
Parts of a Formal Report
Prefatory
Supplementary
Cover
Intro
Appendixes
Title fly
Bibliography
Title page
Summary
Index
L. of authorization
Conclusions
L. of acceptance
Recommensations
L. of transmittal
Notes
Table of contents
List of illustrations
Synopsis
Establishing a Basic Structure
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What info should be included?
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What psychological approach is best?
Direct (Key findings, conclusions, recommendations)
Indirect (Facts gradually build up the main idea)
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Method of subdivision
Topical (order of importance, chronology, categories)
Around logical arguments
Decide on the content
Put yourself in the audience position
Why are you losing money ?
Producton costs exceed prices.
Why are p.cs. High?
Why are prices low?
Overhead is spread
Competitors establish the base
over low sales volume.
we must meet.
Why is overhead high?
How can competotors charge less?
R&D higher than Competitors
Lower costs – higher sales
Why is volume low?
Do consumers care about the price?
We sell only in 3 states.
Yes, but not only.
Direct vs. Indirect Order
Direct order – ( most typical) – receptive audience
Key findings,conclusions,recommendations
The main idea at the beginning of the report
Indirect – hostile, skeptical audience
Combination – reveal conclusions while going along
I. Informational Reports
A periodic report
A monitor recurring report – what happened in a particular period.
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Overview of routine responsibilities
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Discussion of special projects
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Plans for the coming period
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Analysis of problems