Essay About Individual Customer Relationships And Information Management Capabilities

Pepsi America
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What drove PepsiAmericas to adopt a more aggressive attitude towards the utilization of transaction data to run the business?2009 recessionThe product line multiplied in a short period of timeDeclining US market for soft drinksChains like walmart, cvs, gas stations preferred high centralized agreements and contractsWhat investments in information management capabilities were taken in this regard? Why were they obtained and how did they actually contribute?Information System InvestmentInformation Management NeedContribution of the System in OperationCustomer relationship management systemFacilitate the capture and retrieval of qualitative information concerning individual customer relationships within the new customer serving structureCapture the details of the interactions with customers and document past meetings and contract negotiationsSCM systemThe need for a complex three tiered distribution platformAllowed PAS to navigate and optimize 3 tiered platformSupply chain managementBetter enables the management of bottling and distributionHelps with integrating its coreEstablish for yourself a picture of PepsiAmericas before and after the decision to exploit the use of information to inform business processes across the enterprise. PepsiAmericas Before Its Investment in BIPepsiAmericas After Its Investment in BIOperations:Distrubution by local delivery personsOwned routes to retail storesSystem reliant on one personOperations:Automated data capture at every step of the operationLowered supply chain operating costsCorrectly monitor customer demandManagement and Control:Distribution by local delivery personEach person tracked own dataEach region had their own contractsManagement and Control:Used customer data as an assetAbility to strike more profitable contracts .Planning, Corporate Learning, and Innovation:Unable to modify uniformity of product packagingCouldn’t adapt to centralized procurement and contracts.Planning, Corporate Learning, and Innovation:Innovating new packaging for lessIncreasing efficiency and accuracy of distribution networks.More detailed info means more detailed contract negotiations