LeadershipEssay Preview: LeadershipReport this essayIn this 1970 classic HBR article, Harry Levinson shares practical insights into the mysteries of motivation and takes a fresh look at the use and abuse of the most powerful tools for inspiring and guiding complex organizations. He argues that to motivate people successfully, management must focus on the question, “How do we meet both individual and organizational requirements?” When we make assumptions about individual motivations and increase pressure based on them, we ignore the fact that people work to meet their own psychological needs. Commitment must derive from the individuals wishes to support the organizations goals. Yet, the individuals desires are entirely absent from most performance measurement systems; managers assume that these desires are perfectly aligned with corporate goals and that if theyre not, the individual should move on. Self-motivation occurs when individual needs and organizational requirements converge. Successful management systems begin with the employees objectives. The managers task is to understand the employees needs and then, with the employee, assess how well the organization can meet them.

GE is faced with Welchs impending retirement and the question on many minds is whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GEs heritage and Welchs transformation of the companys business portfolio of the 1980s, the case chronicles Welchs revitalization initiatives through the late 1980s and 1990s. It focuses on six of Welchs major change programs: The “Software” Initiatives, Globalization, Redefining Leadership, Stretch Objectives, Service Business Development, and Six Sigma Quality. Teaching Purpose: Can be used to develop multiple lessons, including corporate strategy development, transformational change, management and leadership, and corporate renewal.

In 1993, Welch also launched the S&A (Systematic and Critical) series that was designed to teach entrepreneurship in the USA and Europe through a rigorous, in-depth model. GE became a leading innovator in Systems and Critical that created an industry-leading and comprehensive list of ten successful, globally competitive brands as part of the “Redefining Leadership and Innovation” curriculum. Today Welch is credited as a top innovator and leader of the world’s top 10 U.S. corporations.

Key to Success:

Election Year 1995 was a critical year. Many important business leaders and business leaders in the United States were elected to the New York City, Boston, Washington, D.C., and Phoenix areas of the country—so-called “Sellout.” In 1995, the campaign for President was won by candidates for the New York City office: Gary Hargrove, New York City Mayor; Frank S. Welch, President; and Gary C. Wald, Vice President. For the next five years Welch organized, funded, led and supported New York City Mayor William G. Bennett of Paley City to win the first ever elected New York Council seat, for the most successful gubernatorial and New York City municipal campaigns among New York leaders of the day. As the third year president of Welch in 1999, WHLI successfully reelected Mayor Bennett. In 2002 Welch’s campaign successfully managed and delivered an initiative that reorganized the city budget, cut taxes, created 50 affordable housing units, created $25 million in education funds across the city, restored and revived a $100 million public transit project, and increased the program to $70 million to make the city’s transportation system stronger. These improvements helped to transform the entire business and business community of Welch. To support the local economy at a time of economic weakness, Welch invested $22.3 million in Welch’s flagship, Globalizing, Business Services and Sales (GFS) initiative to develop and expand new technologies and service structures. Welch’s strategic investments in the business and customer experience were crucial to his success. To date, the Welch strategy has been the leading strategic and management strategy for Welch. It is a long-established path to success—and a very important one considering their continued success as Welch’s leading companies in innovation and leadership.

In 2003 Welch launched the S&A series (Systematic and Critical). That first series focused on the U.S. corporate business world while focusing on business skills, operational agility, effective management and strong shareholder relations. Additionally, the first series focused on the U.S. consumer and business environment. The second series centered on businesses’ efforts to better manage and manage risk, to better understand customer data, manage risk risks on a business or service level, and to promote value, accountability and transparency. The third series was dedicated to key business strategies and objectives. The fourth series will bring about business transformation. The fifth series is focused on new technology and

e-commerce initiatives, and

commercially, providing the best support for organizations in developing and leveraging new technologies so that they can respond, learn, understand and serve their customers in a truly efficient manner.
About S&A

About SEAS

S&A and S&A are co-financing initiatives for several types of new technology that companies are seeking to achieve. The following industry sectors, organizations and individuals provide an array of technology solutions for the growth and adoption of systems, solutions, management systems and systems, and for the growth and diversification of the global supply chain as well as the ability to engage and enhance the capabilities of businesses.

The S&A series is the first part of broad-field investment in industry-leading, fully connected global enterprise software-defined networking (SDSM) to be launched by the government (Department of Commerce) at the U.S. and Canada’s $23 billion S&#. S&A will bring together industry-leading hardware solutions to support enterprise enterprise software standards, and, together with the U.S. government, create industry-leading SDSM solutions tailored by industry to deliver business value on a competitive, competitive basis.

The S&A series is a product development and deployment process that will allow companies to develop systems solutions that are integrated seamlessly when deployed. S&A technologies include the ability to support a wide range of SDSM technology solutions, including new hardware, new software and new tools, enhanced user capabilities and enhanced management/ability, including more robust and stable solutions for users, systems integrators and business analysts. S&A is in its third year with more than 400 systems and software projects, led by its co-investors, an early-stage partner in the system development and deployment process. Today, the S&A series is responsible for more than 100 SDSM solutions (up 17 percent since fiscal 2013), spanning an array of companies, organizations and individuals. S&A is funded by an EBITDA of $2.5 million and EBITDA of $1.9 million in fiscal 2013. The S&038;A series has over $4 billion in research and development investment, and $20 billion in S&# investments since 2009.

The S&A project portfolio includes:

S&#-A™, $1 billion in S&# investments for $5.6 billion annually; S&#-A™ technology, $800 million in S&# investments in FY 2013 and S&#-A™ technology in FY 2014; and S&#-A™ network technologies and services $4 billion each. Both S&#-A

In 1993, Welch also launched the S&A (Systematic and Critical) series that was designed to teach entrepreneurship in the USA and Europe through a rigorous, in-depth model. GE became a leading innovator in Systems and Critical that created an industry-leading and comprehensive list of ten successful, globally competitive brands as part of the “Redefining Leadership and Innovation” curriculum. Today Welch is credited as a top innovator and leader of the world’s top 10 U.S. corporations.

Key to Success:

Election Year 1995 was a critical year. Many important business leaders and business leaders in the United States were elected to the New York City, Boston, Washington, D.C., and Phoenix areas of the country—so-called “Sellout.” In 1995, the campaign for President was won by candidates for the New York City office: Gary Hargrove, New York City Mayor; Frank S. Welch, President; and Gary C. Wald, Vice President. For the next five years Welch organized, funded, led and supported New York City Mayor William G. Bennett of Paley City to win the first ever elected New York Council seat, for the most successful gubernatorial and New York City municipal campaigns among New York leaders of the day. As the third year president of Welch in 1999, WHLI successfully reelected Mayor Bennett. In 2002 Welch’s campaign successfully managed and delivered an initiative that reorganized the city budget, cut taxes, created 50 affordable housing units, created $25 million in education funds across the city, restored and revived a $100 million public transit project, and increased the program to $70 million to make the city’s transportation system stronger. These improvements helped to transform the entire business and business community of Welch. To support the local economy at a time of economic weakness, Welch invested $22.3 million in Welch’s flagship, Globalizing, Business Services and Sales (GFS) initiative to develop and expand new technologies and service structures. Welch’s strategic investments in the business and customer experience were crucial to his success. To date, the Welch strategy has been the leading strategic and management strategy for Welch. It is a long-established path to success—and a very important one considering their continued success as Welch’s leading companies in innovation and leadership.

In 2003 Welch launched the S&A series (Systematic and Critical). That first series focused on the U.S. corporate business world while focusing on business skills, operational agility, effective management and strong shareholder relations. Additionally, the first series focused on the U.S. consumer and business environment. The second series centered on businesses’ efforts to better manage and manage risk, to better understand customer data, manage risk risks on a business or service level, and to promote value, accountability and transparency. The third series was dedicated to key business strategies and objectives. The fourth series will bring about business transformation. The fifth series is focused on new technology and

e-commerce initiatives, and

commercially, providing the best support for organizations in developing and leveraging new technologies so that they can respond, learn, understand and serve their customers in a truly efficient manner.
About S&A

About SEAS

S&A and S&A are co-financing initiatives for several types of new technology that companies are seeking to achieve. The following industry sectors, organizations and individuals provide an array of technology solutions for the growth and adoption of systems, solutions, management systems and systems, and for the growth and diversification of the global supply chain as well as the ability to engage and enhance the capabilities of businesses.

The S&A series is the first part of broad-field investment in industry-leading, fully connected global enterprise software-defined networking (SDSM) to be launched by the government (Department of Commerce) at the U.S. and Canada’s $23 billion S&#. S&A will bring together industry-leading hardware solutions to support enterprise enterprise software standards, and, together with the U.S. government, create industry-leading SDSM solutions tailored by industry to deliver business value on a competitive, competitive basis.

The S&A series is a product development and deployment process that will allow companies to develop systems solutions that are integrated seamlessly when deployed. S&A technologies include the ability to support a wide range of SDSM technology solutions, including new hardware, new software and new tools, enhanced user capabilities and enhanced management/ability, including more robust and stable solutions for users, systems integrators and business analysts. S&A is in its third year with more than 400 systems and software projects, led by its co-investors, an early-stage partner in the system development and deployment process. Today, the S&A series is responsible for more than 100 SDSM solutions (up 17 percent since fiscal 2013), spanning an array of companies, organizations and individuals. S&A is funded by an EBITDA of $2.5 million and EBITDA of $1.9 million in fiscal 2013. The S&038;A series has over $4 billion in research and development investment, and $20 billion in S&# investments since 2009.

The S&A project portfolio includes:

S&#-A™, $1 billion in S&# investments for $5.6 billion annually; S&#-A™ technology, $800 million in S&# investments in FY 2013 and S&#-A™ technology in FY 2014; and S&#-A™ network technologies and services $4 billion each. Both S&#-A

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