Essay About Industry Analysis Of The Health Club Industry And Individual Fitness Moves

Managing Organization
[pic 1]     [pic 2]  INDUSTRY ANALYSIS OF THE HEALTH CLUB INDUSTRY IN INDIASubmitted in Partial Fulfilment of the courseCOMPETITION & STRATEGY       INDUSTRY ANALYSIS OF THE HEALTH CLUB INDUSTRY IN INDIA     Submitted in Partial Fulfilment of the courseCOMPETITION & STRATEGYContentsOverview of the Industry        Threat of New Entrants        Threat of Substitutes        Bargaining Power of Suppliers        Bargaining Power of Customers        Rivalry among Competitors        PESTLE Analysis        Changes in Industry Structure and Dynamics        Exhibits        OVerview of the industryFitness & Health industry is a relatively new entrant in the Indian market, but with a huge potential. As individual fitness moves from akharas (exhibit 3) and kabaddi grounds to slick and span health clubs, there is a market of approximately INR 4,579 crore in India[1]. With obesity reaching epidemic proportions in India (exhibit 4), afflicting more than 30 million people[2], there is a huge space for the industry to expand. Fitness and Health industry is defined as the industry that caters to health, exercise and overall maintenance of the body. The main aim of the industry is to provide services as well as products that promote fitness and health, all the while making profit from the participation within the industry. In terms of fitness franchises, there are two main sectors in the industry – fitness centres, or gyms, and weight loss solutions. Other members of the industry are also often bound to these centres, for example energy drinks and food, sportswear etc.[pic 3]This report deals with the health club industry within the fitness industry. Gyms and fitness centres are possibly the most identifiable members of the industry. These entities provide an array of exercising equipment as well as other sports venue, such as squash or basketball courts to its customers. [pic 4]Gyms captured the imagination of the public only in late 1980s and 1990s. Small unorganized gyms started popping up in many Indian towns and cities. It finally evolved into an organized industry with entrants of foreign fitness chains such as Gold’s Gym and Fitness First in early 2000s. In such an industry, The Talwalkar’s Better Value Fitness Limited (exhibit 2), better known as Talwalkar’s is one of the largest chain of gymnasiums in India, since 1932.