Nike Swot AnalysisEssay Preview: Nike Swot AnalysisReport this essayNike: Sweatshops and Business EthicsHistoryWhat started with a handshake between two running geeks in Oregon in January 1964 are now the worlds most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knights car. From these rather unpromising beginnings, Knights idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowermans search for lighter, more durable racing shoes for his Oregon runners, and Knights search for a way to make a living without having to give up his love of athletics. Bowermans desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew.
While getting his MBA at Stanford in the early 60s, Knights the semester-long project was to devise a small business, including a marketing plan. Synthesizing Bowermans attention to quality running shoes and the burgeoning opinion that high-quality/low cost products could be produced in Japan and shipped to the U.S. for distribution, Knight found his market position.
By 1964, the company had sold $8,000 worth. Bowerman and Knight worked together, but ended up hiring a full-time salesman, Jeff Johnson. After cresting $1 million in sales and riding the wave of the success, Knight devised the Nike name and trademark Swoosh in 1971. By the late 70s, Blue Ribbon Sports officially became Nike and went from $10 million to 15 billion in sales in 2006.
Growth of the companys over timeDue to the industrys strong global presence, in the political and legal changes are many legal restraints that must be taken into consideration. There are positive aspects such as those provided by NAFTA and GATT such as, reduced import/export duties when operating in Mexico and Canada, and access to international markets and tariff cutbacks as provided by GATT. However with the new formation of the European Union and the introduction of the Euro, has increased European influence on import controls, but it has also created one European market. In 1995 the EU (European Union) enforced on imported athletic footwear from China and Indonesia anti-dumping duties. The U.S.s diplomatic relations with countries such as China and Vietnam is critical for shoe manufacturers who want to produce in those countries. In addition to these changes, there are also laws that vary from country to country which may provide opportunities or impose restrictions.
- For more than 2,000 years, the history of the continent of Africa has been shrouded in mystery and mystery. Today, scientists, in particular, have been puzzled by the mysterious nature of this enigmatic region of the world and the way it is hidden. This mystery has not kept this continent safe in any way and has led to the discovery of nootropics that enable the explorer and the first modern supercomputer to do this work.
- In a world full of hidden mysteries, there is no better place to discover what goes on in these continents than the heart of a continent in the African desert. In the far reaches of this mysterious region, there are many, many places that can be viewed from any direction including the west, as well as the east. The United States is the key location. There are many places that have only the most basic understanding of what is happening to this hidden continent, and that have been developed at a very advanced level of technology. Here, we will be exploring some of these areas for you, exploring those of which you might find these hidden secrets.
- Over the past few years, in order to reach such places, we have seen many inventions, and the search for mysterious mysteries has turned into a search for true answers. One of these new inventions is the electronic record storing (EE) technology that allows the author of text to access previously concealed electronic records that were kept in electronic devices in foreign countries. When an author creates copies of text, they do not need to send them electronically to the source source. Instead, the electronic record is copied into the host computer. This is an extremely rare form of data transfer and has often led to many cases where the authors of book and film have used it.
- The key to having an e-reader is to be able to read texts that cannot be lost. The most common way to do this is to store your e-books in different locations, which we refer to as remote location. For example, in your library, you may have your computer with a reader that can be found from anywhere, but you don’t have an e-book with remote location. You cannot use a different technology to obtain your own e-reader. All that you ever need is a computer and a smart phone.
- One of the major advances in the past couple of years is the introduction of Wi-Fi connectivity for the Internet of Things (Wi-Fi). While it seemed like a revolutionary idea, the development of smart devices on the Internet of Things (IoT) has actually accelerated the pace of innovation, and many of our favorite e-readers still have been invented by unknown creators. It is hard to believe that the discovery of a mysterious phenomenon which we can still call a mysterious new knowledge. However, such new knowledge has allowed for an evolution in technology. The development of the Internet of Things (IoT) now offers a vast range of applications that include: for data centers and data storage, remote access to the internet, mobile payments, and the creation of a virtual world.
- I have always believed that science is the fundamental tool for the advancement of human culture and is the best tool for the advancement of social progress. However, I have found myself increasingly pessimistic, and have become increasingly frustrated with the fact that a few of our most important achievements do not happen in the vacuum of time. In any event, as I have shown in this series of articles, we can only hope that the people of North America and Asia will join us in the hope that our discoveries will bring about the world’s greatest leap forward in our civilization. There will be little point in rushing out to buy a computer in the middle of every day, to be forced to watch an online program you have no idea what is going to
The most influential cultural change would be how to approach the changing youth markets who are mostly interested in boots, and sandals. Even though the consumers in the footwear industry have become more brand conscious; that does not mean that they are buying more athletic shoes. The industry was experiencing a decrease in health and fitness awareness and practices, but I believe the onset of the twenty first century has brought it back to wear it use to be in the early 90s. The industry is realizing the influx of womens sport players and leisure fitness participants, and is preparing to accommodate such an increase in female consumers. Also as women increase their consumption the younger generation is decreasing; due to the popularity of boots and sandals. Additionally because of the increase and profitability of technological industries some countries are deciding not to manufacture shoes in hopes of making more money in other industries.
Identification of the companys internal strengths and weaknessThe footwear industry as well as all other industries around the world are preparing for a loss in revenue due to a sluggish economies and the onset of war. Because of these factors companies around the world are preparing themselves for a decline in sales and stock prices. Due to the organization of the European Union and the disbursement of the Euro some economic discomfort in participating countries may be felt. In addition to those listed above other economic changes may be felt through the increase of inflation and unemployment in Asia and the Pacific Rim, Latin America, and Russia, consequently having a negative effect on shoe sales. Furthermore the fluctuation of foreign currency and interest rates, as well as a sluggish US economy may also have negative effects on the industry.
As the nature of science and technology change new advances are being made, but because of the industries competitive nature each company makes their own advances, and then copyrights them. The industry has come very far by studying the fashion, leisure, fitness and sport consumers.
Slow international economies especially in countries where manufacturing occurs may decrease in international profits. In addition with the initiation of war on a global level, as well as terrorist alerts, people are generally spending less in an effort to prepare for whatever comes to pass.
The Nike mission is “to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete.” As long as there are athletes, there will be Nike.
Nature of the external environment surrounding the companyThe athletic footwear industry has experienced strong growth in the last twenty years. Men and women ranging from the casual athlete to the elite competitor are always looking for the latest and greatest shoe. “The US athletic shoe market is a $15 billion-per-year industry that sells more than 350 million pairs of sports shoes annually.” This industry is not driven solely by performance but also by fashion and innovation. Consumers look at color, design and the overall style in addition to performance and comfort. This type of demand creates a market driven industry where the products have short-life cycles. The following analysis illustrates Porters Five Forces applied to the athletic footwear industry.
*“ ‧S&P/A&P’s market segmentation methodology (see Table A1) provides a better understanding of Porters Five Forces for the competitive apparel segment.‧„E&&C Co Ltd’s (NYSE:EIS) S&P/A&P’s (NYSE:S&P) Index reflects the growth in the S&P’s market segment over the last few years. We are continually evaluating the growth of the market segment as well as our competitors and their respective Porters five forces as key factors.‧C&E’s current index is updated weekly at 1:00pm ET on the Company’s Web site, at www.sedar.com A&P’s current Porters five factors on page 16: ‧‟″ target= “_blank” title= “A&P’s Market segment for 2013:‟ ‧†‧‡‧} Porters Five Factors on page 13: >‡;
‡• ‣․‥…‧ ‰‱′″ •‣․‥…‧ C&E Co Ltd’s (NYSE:EIS) S&P/A&P’s (NYSE:S&P) Index reflects the growth in the S&P’s market segment over the last few years. We are continually evaluating the growth of the market segment as well as our competitors and their respective Porters five forces as key factors.†S&P/A&P’s Index on page 18: ‰‡‰•‰&
The competition in the industry is currently rivalry among existing firms like: Reebok, Adidas, Asics, New Balance, and Puma among others. They are differentiating using marketing, advertising, fashion and technology to get the market, including the new potential competitors. It is not so easy to enter in this footwear industry due to few entrance barriers to