Itc6015 – Basic Facts of Our Enterprise
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ITC 6015 Milestone TwoYu-Sheng ChangLe DingXuyan ZhangITC6015 Enterprise Info ArchitectureSEC 01 Winter 2019 CPSInstructor: Amin Karimpour03/18/2019Part III. Analyze and Develop an Operating Model Describe two potential EA models eligible or applicable for the initiative.Model is the basis for managing and communicating enterprise architecture. The model represents the organizations data that describes the architectural concepts. It is based on the underlying metamodel provided by the enterprise architecture framework.The main difficulty of enterprise architecture model is its continuous development, and therefore its permanent updating. Unlike a build plan that we can assume will remain stable for a long time, the enterprise architecture model will soon become obsolete if it is not updated. Organizations, information systems, procedures, businesses and goals are evolving, so models must be redesigned to reflect changes. If analysts or architects do not believe in the relevance of existing models, the pressure of deadlines may force them to temporarily rebuild models and focus on immediate needs, which are even more short-lived. Worse still, they may decide that there is no model at all to continue to implement the actual project. If this happens, the enterprise will return to the origin, that is, knowledge is neither controlled nor recorded, but scattered in the detailed implementation.There are four mainstream enterprise architecture framework models: Zachman, FEA, Gartner, TOGAF. The two potential EA models that is eligible for our initative are : Zachman, TOGAF.1. ZachmanZachman is by far the oldest of the four frameworks, but the framework provides only a taxonomy of enterprise architecture content, rather than a description of the creation process. But is widely acknowledged as the first enterprise architecture framework theory, Zachman, first of all, this paper proposes a according to the different perspectives of the enterprise all aspects of the information system is described, the method of making enterprise standing in different angles can be used for the construction of information system the same way to communicate, which of the following pointed out the direction of the development of the theories of enterprise architecture framework. In the Zachman framework, the content of enterprise architecture is abstracted into six descriptions of information systems viewed from six perspectives, and Zachman argues that the content of an enterprise architecture is complete when all of these perspectives are complete for each aspect. In our social media platform, companies are beginning to understand that customer engagement is more about connecting through social media, so it is appropriate to use the Zachman framework.2. TOGAFUnlike the above framework model, TOGAF is designed to provide a standard approach to enterprise architecture creation. It is different from Zachmans taxonomy, which only introduces the content of enterprise architecture. TOGAF puts forward a highly abstract methodology, which does not depend on any specific organizational form. Even his own methods and content classification methods do not require rigid copying, nor exclude any other framework theory. Therefore, any enterprise can tailor TOGAF or mix it with other frameworks according to its own situation. And create and maintain an enterprise architecture that suits its own situation.
In our social media platform, if we can grasp valuable user data, such as users spatial and temporal location data, users consumption data, we can anonymize the data, and then provide data access interface to third parties, and obtain benefits directly through the service fee of data access. Therefore, TOGAF model can extend from digital analysis of product marketing to product design, production, supply chain and other fields to achieve precise digital control, and promote enterprises to gradually develop towards digital and intelligent.Part IV: Roles and ResponsibilityConceptualize your enterprise architecture including roles and factors required.        To clearly conceptualize the enterprise architecture of our organization which is engaging in social media platform, in the start-up stage, we’d like to use Zachman framework. In the framework, we can clearly know the roles and the corresponding factors required for our enterprise architecture. Following table shows the details of our conceptualization.Data(what)Function(how)Network(where)People(who)Time(when)Motivation(why)Objective/scope(role: planner)1.The transfer of activity-related information/post.2.Draw the relevant information/Ads to right users1.Connect relevant nodes/sides on the internet2.classify the different data/information1.main works on the Internet2.social media network3.offline popularization1.IS/IT components2.management components3. financial components4.outside peers1.activity information inspiration2.activity information launch3.activity information spread (traffic drawing)1.create more connections between users and partners2.the building of reputation3.the assets of data and traffic.Business model(role: owner)1.Media and information/data owner and spreader1.business inspiration2.business creation3.traffic drawing4.business close1. relevant sponsors2.peers’ sharing/trades3.information process1.IS/IT components2.management components3.traffic buyer1.activity creation2.traffic order creation3.traffic drawing3.order fulfilled1.income from information spread2.the assets of data and traffic3.rising reputationSystem model(role: designer)1.data filtrate2.data warehousing3.data modeling1.realtiem information spread2.realtime nodes connection3.traffic drawing4.order creation1.IT/IS infrastructure network1.IT/IS design department 3.cloud technology1.IS reengineering/improvement2.IT updating/adjust3.external/internal change in data flow1.accuracy of traffic drawing2.smooth IT/IS system3.completion of business process Technology model(role: builder)1.data collecting, 2.data classifying, 3.data distributing1.extract demographic/traffic information from post/activity2.ensure the functions in every departments1.internal IT network2.external IT network1.IT/IS department about communication and security3.usage of cloud technology1.post/activity creation2.information spread3.related IT functions request1.the exact implementation of functions2.the transform from information to incomeDetailed representation(role: programmer)1.data identification2.data definition3.data processing1.post delivery program2.traffic ordering program3.information guide program1.could computing2.IT/IS program connection3. information and function sharing1.Identification system helps to ensure the content being seen by approved person2.it also helps to draw the relevant post/information to interested person 1.before the sharing of information starts in the IS2.when the activities/posts/Ads are created and distributed3.when the data/information flow in to data warehouse1.guarantee the security of business, assets, and information2.ensure the information flow in the organization3.keep the function and operation of platform smooth and safeFunctioning enterprise(role: user)1.the created/inspiredactivities2.the attracted traffic3.the converted information of activities/users1.create the post2.conncted with interesting information3.create the traffic campaign4.relevant communication functions1.the media of platform (cellphone, PC, website)2.the offline activities3.the cooperation with partner1.internal IT/IS employees2.external partner peers/organization3.internal management employees1.generation of traffic order 2. generation of new activities3.conncection between topic and users4.occurance of communication for similar topic1.growth of data assets2.growth of reputation3.growth of business value4.the power of traffic drawing