Essay About Inkjet Printers And Digital Substitution

Eastman Kodak
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EXTERNAL ENVIRONMENT
A. Societal Environment
Economy
Economic influence of 9-11 (T)
Theme parks, lodging, advertising, entertainment down (T)
U.S. economic downturn (T)
Less disposable income (T)
Consumers dropped brands for private labels (T)
Advertising decrease = lower film sales
Strong U.S. dollar (T)
Exchange rates neg. impact sales & profits (O/T)
Gradual return to previous spending habits (O)
2. Technology
Developing/emerging markets continue to use film (O)
Change to digital imaging (O/T)
Digital substitution more rapid in Japan (T/O)
Demand for digital cameras increasing (O/T)
62% believe innovation/digital processing key to growth (O)
76% believe digital difficult to use (O)
Not all consumers comfortable with downloading and printing on their own(T)
Getting good prints from digital confusing, complicated, expensive (T)
Info-imaging increase 9-10% in 2001 (O/T)
Info-imaging $768B by 2010 (O)
Trend to converge image & information technology (O)
Improving infrastructure of internet (O)
Rapid transfer of files(O)
Internet appliances (O)
Growth of broadband and wireless capacity (O)
Development of digital storage technology (O)
PIMA establishes picture transfer protocol (O)
Pictures now down-loaded and printed immediately (T)
Inkjet printers improved image quality (T)
CPX standardized languages to relay picture data (O)
PC software companies control consumer access to photos (T)
Photo retailers going to digital mini-labs (O)
Internet photo finishing with personalized service (O)
3. Political-Legal
Strikes in entertainment industry (T)
Movie film sales (O)
E.P.A. (T)
Designated