Essay About Innerwear Purchase And Important Role

Questionnaire
A. The items below ask for your opinion about the features that you look for when you make an “innerwear purchase”. Please indicate the alternative which comes closest to describing them. 12345Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agreeYour response“Proper comfort fitting” is what I look for before I make purchaseI check whether the fabric is of good quality when I purchasePrice of the product is important to meProduct colour is important to me when I purchase an innerwearI look for latest styles when purchasing a new innerwearOverall product quality is very important to meBrand name plays an important role in my selection of innerwear itemAn innerwear advertisement drives my selection when I make a  purchaseBrand ambassador/ models plays a key role in making a purchase My innerwear brand should reflect my social statusI prefer to purchase at a store nearby my residenceProduct packaging does not influence my purchase intentStore with good atmosphere/ ambience is not very important in my purchaseI purchase a different brand if my desired brand is out of stockThe store executive influences my purchase decisionI purchase the same brand which is used in my familyI prefer buying foreign brands over IndianFriends/ colleagues play an important role in building a particular brand perceptionHigh price denotes product is of good qualityI prefer exclusive stores over all brand departmental storesDiscount rates/ festive sales drive my shoppingHow often do you shop for your innerwear?Once a month or lessOnce in 2-3 monthsOnce in 6 monthsGreater than 6 monthsOn an average how much do you spend on your innerwear purchase (per visit) ?Upto 100 INR100-500 INR500 – 1000 INRGreater than 1000 INR