Added ValueEssay Preview: Added ValueReport this essayINTEL CASE – Added ValueId like to illustrate about some of the key events that have been crucial for Intel to remain as market leader and increase their profits by the creation of added value. Those key events are:
The development of the Intel Inside campaignThe creation of Intel CapitalCreation of new businesses areasTHE DEVELOPMENT OF THE INTEL INSIDE CAMPAIGN.Intel found an innovative way for partnering with the computer manufacturers, providing them coop funds to pay part of the cost of their marketing campaigns as an exchange for they to use the “Intel Inside” brand in both their advertisement materials and their computers.
This campaign was launched in July, 1991 and it helped them to increase revenues since according to the information in Exhibit 1, Net Revenues increased from US3.9 billion in 1990 to US4.7 billion in 1991. It also helped to increase shareholder value since Intels market capitalization increased from US7.4 billion to almost US10 billion in the same period. This growth indicates the value of Intels inside campaign. Also, according to the case, “Intel Inside” became one of the worlds most recognized brands.
Before this campaign, computers chips were something that most customers didnt care about, but with this campaign, Intel was able to build a consumer brand around something that used to be perceived as a commodity. Therefore, this campaign helped Intel
It is also important to mention that the legacy of this campaign still remains today, helping to maintain Intels positioning as a brand that delivers high quality and very reliable products.
All in all, this event helped Intel not only to increase sales but also to increase customers willingness to pay.THE CREATION OF INTEL CAPITALIntel Capital (IC) was another key strategy that Intel implemented to increase their creation of value. It was a venture capital firm focused on investing in companies that could bring not only financial returns but most importantly, complementarities that helped Intel to stay unique. The strategy was successful in both objectives. On the financial side, IC delivered billion dollar returns to Intel since in 2002 (12 years after its creation), IC had investments in nearly 400 companies and despite the market downturn that occurred in 2000-2002. In addition, IC provided Intel with a privileged access to new technologies that contributed to their strategic business initiatives. For instance, in 2002 IC targeted $150 million through its Intel Communications Fund on Wi-Fi technologies and serviced focused to accelerate the market ecosystem for mobile
—Steve A. Watson — Chief Executive Officer
I have been in business in the world of computing for around 11 years working on the applications and products used in computing, a wide range of areas ranging from information science to personal finance and business analysis. I am a cofounder, manager, and CEO of a multi-functional IT business (IAP) business with more than 40 years experience in IT consulting, networking and data service management. For over 2 year I have been in the field of finance as a CFO (director, managing director, and chief executive officer of large tech companies) and my portfolio includes: technology and information technology; information technology and information technology; government information services; industry information; business technology; the corporate information space; and international service services. Since 2003 I have been responsible for a global network of large scale digital media businesses where I can conduct research and development in business, public relations and business intelligence, communications, business administration, and other areas. I also provide the following consulting services: research, management, product development, digital marketing, development, technology development, compliance services, security, compliance management, security testing, compliance management, and sales/market research. I also am a member of the Global Corporate Initiative, an international organization created jointly to help more than 400 multinational corporations develop and demonstrate business leadership and vision in the context of changing business realities.
Solutions to solve the global global challenges
Today Intel is one of the highest performing companies in the world when it comes to the development and testing of solutions solutions to security, privacy, security and innovation problems in computing and information technology systems. Intel is a leading provider of enterprise solutions that can help make its business and personal lives better.
From its inception Intel has developed an innovative and sustainable business model. In its early years Intel was also the world’s largest retailer of consumer and service digital services in digital goods and other services, from laptops to TVs, wireless systems, personal computers, mobile devices, televisions and mobile devices. As the leading provider of advanced personal computing services under Intel I have spent more than $20 billion on product development, technology development, and hardware development for the last 14 years, more than double what is required to develop a global marketplace of data services such as iBread, SmartCard, iCloud and other cloud service providers globally. At the same time, iBread has been a global leader in electronic shopping and data centers with over 5 terabytes of data and more than 50 thousand business customers globally.
Intel is developing innovations in computer technology at a strategic level. Intel is the only company that has been able to scale the adoption of the security, privacy, security products and solutions to address a host of security problems like:
Eyes-to-Speeds Encoder
SmartPhone
Trying to be compatible with existing phone and tablet devices. (I don’t yet know why we have not updated to this new feature.)
Data Encryption
Data Encryption that would greatly reduce information loss due to the loss of encryption in this information environment and would help protect consumers and businesses. The technology could also be used to encrypt digital information without the risk of loss in transit for less money, as well as eliminate unnecessary data transfer fees to consumers. The technology would also enable the use of cloud systems to offer better security for online transactions.
For instance, Intel is working on the development of a way to use a non-destructive and safe storage solution for information security based on the use of the SmartCard or iTunes platform. The SmartCard features a single card which are used to store data on a smartphone and tablet. The iTunes platform offers an intelligent data exchange and data encryption using Bluetooth and 3rd party technologies – which offers many options from simple to complicated. For example, using Intel’s self-sustaining microsecond rate system, which is one of the most popular of the three SmartPoints, the smartpoint’s data is stored in one of three