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Marketing Assignment
Today there is intense competition to provide customized high end computer equipments for the use of different enterprises. The lead runners are Intel Corporation, DELL, HP, AMD etc. As the need for high speed multi processing units is increasing, so is the need to market the products. The idea is to convey a message to delivers on key requirements to support the demands of enterprise applications: top performance and reliability.
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The need o f the day is to offer new and better performance to the present products, boast greater performance headroom than competitive offerings and deliver the desired reliability and scalability. A major requirement is to make the new products compatible with the currently platform, speeding deployment and reducing qualification costs and validation times.
Be it Server, Storage, Printers, software, I/T financing or services, the method to market these entire technology intensive product is similar. To identify the correct segments, communicate value proportion and to price the product right is very essential.
At organizations there is a need for trained product specialists who can evaluate needs of the customer, interact and inform latest promotions and offerings, offer expert advice and configure you a solution at a price that will suite the customers I/T budget.
High end servers
Service providers are trying to come up with servers based on the latest Dual-Core technology and to set new records with business operations per second and with database performance.
One of the major attraction force to market these products is the brand name and a proven record along the years. Thats the reason for Intel and HP servers being more popular and accepted.
Business Printers
In todays challenging business environment, product flow is everything. To maintain a smooth supply chain operation and optimize is a work of technology. Information runs supply chains, and printers turn information into critical supply chain documentation.
Companies are looking for exceptional flexibility, reliable print output solutions for industrial environments. As printer performance is very significant considering the applications and the volume of printed output an organization requires for product tags, compliance labels, tickets, manifests, routings, reports and more.
Marketing of high end computer equipments
The value proportions offered by these high tech gadgets are to be communicated in simpler terms. Careful strategies should be followed to deliver the message as how exactly the product will be useful for virtualized environments, running demanding enterprise workloads such as database, enterprise resource planning (ERP), customer relationship management (CRM) and