An International Business PlanEssay Preview: An International Business PlanReport this essayAN INTERNATIONAL BUSINESS PLANA detailed international business plan is an essential element in the implementation of an effective export strategy. The plan must consider company resources, identify specific markets, and establish specific plans for dealing with marketing, legal, manufacturing, personnel, and financial elements. Finally, it must include a schedule for implementing the plan.
I. Executive summaryA. Key elements of the planB. Description of business and target marketsC. Brief description of management teamD. Summary of financial projectionsII. Business historyA. History of companyB. Products-services offered and their unique advantagesC. Domestic-market experienceD. Foreign-market experienceE. Production facilitiesF. Personnel-international experience and expertiseG. Industry structure, competitionIII. Market ResearchA. Target countries1. Primary2. Secondary3. TertiaryB. Market conditions in target countries1. Existing demand2. Competition3. Strengths and weaknesses of the economy-barriers to entry, etc.IV. Marketing decisionsA. Distribution strategies1. Indirect exporting2. Direct exporting3. Documentation4. Direct investment, strategic alliancesB. Pricing strategyC. Promotion strategyD. Product strategyV. Legal decisionsA. Agent/distributor agreementsB. Patent, trademark, copyright protectionC. Export/import regulations
2. Executive Summary2. Strategy3. Strategy3. Exporting goals4. Legal strategies5. Executive Summary5. Strategy2. Business strategy, general business strategyA. Key elements of the planB. Description of business and target marketsC. Brief description of management teamD. Summary of financial projectionsIII. Business historyA. History of companyB. Products-services offered and their unique advantagesC. Domestic-market experienceD. Foreign-market experienceE. Production facilitiesF. Personnel-international experience and expertiseG. Industry structure, competitionIII. Market ResearchA. Target countries1. Primary2. Secondary3. TertiaryB. Market conditions in target countries1. Existing demand2. Competition3. Strengths and weaknesses of the economy-barriers to entry, etc.IV. Marketing decisionsA. Distribution strategies1. Indirect exporting2. Direct exporting3. Documentation4. Direct investment, strategic alliancesB. Pricing strategyC. Promotion strategyD. Product strategyV. Legal decisionsA. Agent/distributor agreementsB. Patent, trademark, copyright protectionC. Export/import regulations