Essay About International Market And G160435

Situational Analysis for Fitness Trackers in Indian and International Market
FitYouSituational Analysis for fitness trackers in Indian and International Market                                                                        Report byPrashanth Manchikatla (G160435)Nishanth Jaiswal (G16032)Sambith Dash (G16042)Sandeep Kummara (G16035)Under guidance of Prof. Narasimhan Raj KumarContentsWearable Markets Industry        Product definition and its features        Aggregate market factors        a. Market Size        b. Growth        c. Stage in Product Life Cycle        d. Sales Cyclicity        e. Seasonality        f. Profits        Category Factors        a. Threats of new entrants        b. Bargaining power of buyers        c. Bargaining power of suppliers        d. Pressures from substitutes        e. Category Capacity        f. Current rivalry in category        Environmental Factors        a. Technological        b. Political        c. Economic        d. Social        e. Legal        Wearable Markets IndustryQuantified self is a strategy or characteristic to incorporate technology so as to acquire data on various aspects on daily lives such as steps taken, calorie intake, sleep quality, and many more. Once a part of only military culture, today life logging is a part of urban and semi-urban life style. Life logging is an activity of collecting valuable data related to his/her life style so as to analyse them for a healthy and meaningful life. Nevertheless, lifelogging by way of manual analysis is a time consuming activity and could potentially derive into non-synthesized data.