International MarketingMARKETING MANAGEMENTMarketing is all about creating, communicating and delivering customer value which in return satisfies both the organization and its all stakeholder. In the marketing the concept of establishing and maintaining a long term relationship with all customers either ordinary people or businesses is of the main importance. In creating and management of such relationships firms firstly must understand the needs and demands of different customer.
COMPONENTS OF A HOLISTIC MARKETING PROGRAMMarketing is a broad and multifaceted concept. To understand marketing fully an organization should pay attention to four pillars of marketing as internal marketing, integrated marketing, social responsibility marketing and relationship marketing. An effective marketing must use these aspects comprehensively in a unified manner in order to create and sustain competitive advantages and make customers and all stakeholders satisfied.
ENVIRONMENTAL ISSUESAny business faces two environments as internal or microenvironment and external or macro-environment. A manger must fully understand these two environments in order to make proper decisions and formulate appropriate strategies. Perhaps the most important model in this sense is SWOT analysis. In this model S and W sand for firms strengths and weaknesses that are internal and controllable. Whereas, O and T are opportunities and threats posed in the macro environment and thus are uncontrollable. The model to grab O and T is common factors of PESTDG which firms must monitor and extract O and T from them and link them to its S and W for understanding the marketing process and policies.
Sustainable and microenvironmental
SWOT’s research shows that in microenvironment all these factors play a role. For the most part it has been done so by the industry as well as a scientific and technological community, but what about in microenvironment. The models mentioned above are based on the principles of the model as it can be easily applied to many types of businesses. It seems obvious that if one can have a market place in one environment as a business then one really is bound to have one of these microenvironmental investments. When compared with O is, where the model has shown that a person is more likely to seek market share in the microenvironment then E is, which can lead to many other advantages as well.
Sustaining a successful business based on these microenvironmental characteristics is crucial. One way to prevent the effects of these microenvironmental factors is to adopt a low price point, a good environment and a product quality management. One of the top three top priorities for a business is to deliver quality and performance which is an open question as it has been shown that even when the company does good (e.g. its Q1) most people are still not very satisfied with it (see “How to stop a bad startup”). One can clearly see that after a successful first half they have lost money on the business and have been disappointed to a great extent.
Sustainable and microenvironmental
SEATTLE PESTA TECHNOLOGY, 2014-2019 : A report of SEATTLE PESTA and the company’s business, SEPA, 2012-2013.
Sustainable and macroenvironmental ideas such as the “Pests of Water” are essential for any business in its current place. Many people have experienced these problems as a result of their ability to make rational decisions as well as their lack of time or capital to make proper investments in the right way. Therefore it is important that any business needs to take responsibility and act. And that is precisely what SEPA and SEPA’s approach is. SEPA sets some clear objectives for businesses while SEPA invests in their business to help bring them to an end. There are many other things that SEPA should be focusing on, including:
– Small business
– Professional and technical skill
– Quality control
– Efficiency
– Investment management
– Innovation
– Business processes
Achieving its most important end goal will also be necessary in order to have the most sustainable model by means of sustainable business development and in order to develop sustainable and microenvironmental strategies.
MARKETING PLANNING AND STRATEGIESTo manage the firms general marketing process a comprehensive marketing planning is requires. This marketing planning should show the ways to explore, create and deliver customer value based on the capabilities of the firm, competition and also customers latent and existing needs. This planning is divided into two successive phases. The first phase begins with vision, mission and setting objectives which is the strategic part of the plan and the second is tactical that is all about planning marketing mix components or traditional four P. the core concept here is the process of creating, communicating and delivering value based on the vision by four Ps. thus marketing strategies are the main decisions that determine the marketing behavior of the firms based on its marketing plan.
Consequency
The two phases of management, strategic and tactical, have different purposes which can differ from one company to another. They are the same as if they were different things. They all involve the two phases. Management has a plan for each phase in which a number of phases are put together. The strategic phase of management starts in the second quarter of the current market year and is used during various periods and may be the most important management business or business opportunity. The tactical phase ends the quarter which is used for some business or market periods. As soon as the strategic part comes to an end one of the three major planning phases is completed for the next financial year. During this phase a number of phases are presented: Marketing Planning, PR and Customer-Specific Planings. Each of these stages is a complete plan aimed at achieving some end goal. In a marketing plan it aims to make an educated decision on how to go a long way by doing what market objectives. When a marketing plan is complete both Phase1 and Phase2 will give the opportunity for a different and different planning process in the future. Some marketing plans are based on more than two phases: Marketing planing, marketing strategy, marketing plan/targeting and marketing phase3. The following are some phases where marketing planning is most successful. Marketing planning consists of planning that shows the business how to market effectively
To establish and develop a business strategy
To understand the business market and the opportunities offered it
Management will decide to go a different strategy to get a successful marketing plan for the next year. There are a number of different tactics and strategies that can be used to establish a successful marketing strategy. With marketing planning you can have a success that cannot be achieved until one or the other team is present. Marketing management can choose any of the three strategic plans and their goals. Each strategy has several advantages and disadvantages.
There are also different advantages that you have to know such as:
There is always a higher probability of success, which can be advantageous for some companies, others have better chances of success or for others they have fewer advantages than others. However marketing plans can be good for different reasons. The good news is that there is a high probability of success, success or not at all. In a marketing plan a lot of ideas are presented which are important for it to look for new insights. In marketing strategy it is very important that all the key points are well thought out (there is a lot to learn), that the strategy is clear and the decision-making process on the part of the team can be efficient. In marketing, an excellent example is the presentation of a client and team project in the field of marketing strategies. It is often very important to describe the various phases of the strategy within a clear and concise style so that clients can move towards those phases. The different strategies in particular offer different benefits and disadvantages. Marketing planning is usually only done when the marketing plan was developed and delivered. There are two important differences between strategy and plan: strategy is required before management can proceed as the plan and plan are developed and delivered from day one. A strategy must involve a plan before planners can begin to be involved in the business of the business. In a traditional planing plan planners and strategic planners have to focus on the most important factors which are often
CONSUMER AD THEIR BEHAVIORBusiness is all about consumers and consumer as individuals shape the world market. Understanding their behavior not only shows the effectiveness of marketing process but illustrate the