Essay About International Organizationbusinessvocationurgencyqualifying Dimensionswho And Different People

Segment of Airline Industry
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SegmentGovernment and International OrganizationBusinessVocationUrgencyQualifying DimensionsWho?work for government and international organizationinvest in business on their owntravelerunexpected and urgent needWhat?transportationtransportationenjoytime-savingWhen?when long distance events happenwhen long distance businesses happenleisureemergenceWhere?tickets provided by sponsorsonlineonlineairportWhy?service, speedconvenience, speedcomfortspeedHow purchased?tickets provided by sponsorscooperations with airlinesadschoose the nearest airportSegment Size(estimates/guestimates)middlemiddlelargesmallTrendsincreaseincreaseincrease no trendDetermining dimensionsBenefits soughtconvenience, restreliability, more time in businesshappy mood, relaxmore time in emergenciesUsage ratefrequentlyfrequentlyseasonallyoccasionallyThe basis of the segment is benefits sought. Different people has different requirements about service received when flying. For government and international organization, it can be anyone who works for government and international organization, they think highly of service so they will choose the best service. For business, it can be anyone who invests business on their own, they would like to choose middle and upper level which depends on how much the company can afford. For vocation, the largest size segment, travelers will enjoy the middle level of service because what they care most is substantial benefit. For urgency, it can be anyone who has unexpected and urgent needs for time-saving and speed, they only need basic service.