Essay About International Title And Average Layout

Competitive Analysis of Health Magazines India
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Competition within Market Segment
Currently, there are several stand-alone health and beauty magazines in English,
Competitive Scenario Ð- Health Publications in India
Publication Details
Positioning
Price/
Frequency
Strength
Weakness
Prevention
Take charge of your health
162+4 pages
Size: Readers Digest A5
Focus on womens health Ð- similar to CW in its content agenda
Rs. 50/Monthly
———-
Subscriptions rates:
12 issues Ð- Rs 450
24 issues Ð- Rs 900
International title, easier acceptance among advertisers, published by Living Media, so better distribution
/availability
Average layout and designs, substantial content sourced from international edition, not always relevant to Indian readers
Mens Health
The magazine men live by
162+4 pages
Size: A4 large format
Focus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships
Rs. 50/Monthly
————
12 issues Ð- 20%
36 issues Ð- 30%
International title, easier acceptance among advertisers, published by Living Media, so better distribution
/availability
Heavily skewed towards sex and body-building
Pictures are not clear and lack sharpness and brightness
“Health & Nutrition”
Magazine on health, fitness, nutrition. Published by Magna Group
www.healthnnutrition.co.in
Covers Everything in health and fitness – physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.
Rs 40
Monthly
———–
Subscription
Discounts:
12 Issues Ð- 15 %
24 Issues Ð- 20 %
36 Issue Ð- 25%
Lower rates for Hindi
One of the oldest brands on health.
Good distribution.
Available on newsstands.
Wide variety of content.
Reasonable Price/VFM
English and Hindi
Most content is half baked.
Shallow and poorly researched. Poor Production Quality.
No focus on Indian health issues.
Ineffective website/poor online presence
“Life Positive”
Your guide to holistic living
Life Positive was launched in April 1996 by Magus Media Pvt Ltd.
90 Pages
A-4 Size
Primarily covers mind-body-spirit – alternative healing techniques like
Ayurveda, Holistic, Meditation,