The Introduction of TrademarkAccording to R. Heis, an American economist: “A brand name, i.e. trademark is a name, form, sign, design or a combination of them that tells who makes it or who sells it, distinguishing that product from those made or sold by others.” (Guo Guilong & Zhang Hongbo, 2008: 100) A trademark is just like a product’s name, which is the representative of the image of a company and the symbol of quality. In promoting sales, the trademark plays a very important role in arousing consumer’s desire to shop, bringing the huge economic benefits and even in determining the survival of a company.
With China’s joining to the WTO, China strengthens cooperation with other countries, including increasingly frequent economic and trade exchanges. How to introduce our products to foreign countries, bring foreign products into the domestic markets and conduct a successful sales business has become quite important. Therefore, a successful translation of trademark becomes urgent and necessary for the enterprises. While trademark translation is not only a simple conversion from one code to another, but a clear intention of the cross-language commercial, a special cross-cultural communication activity. Thus, it is vital for us to pay more attention to the principles and methods of trademark translation.
UNABOTICS
The term “Uneven Market” means a market in which international companies do not enjoy preferential trade relations with each other or in countries in the region. This is evident from the number of cases where tariffs are imposed on companies from the U.S; for example, companies of Brazil; Singapore; and Vietnam. This could result in an unfair competition on entry of foreign nationals. Furthermore, the U.S. does not have the legal right to enter any country without permission of a country which does not participate in the U.S.-China Trade Negotiations. Even outside of the U.S., there is no such right.
While the U.S. has only been a partner of the WTO for three countries: China (see page 6 of our press release), India, and Hong Kong, there have been cases where countries have asked for protection of the U.S.-China Trade Agreement for their local or state-owned companies. For this reason the United States has not recognized the legal right to enter any part of the United States, nor even a legal right in China. If any company wishes to enter, it would have to show that it was a part of the jurisdiction under which the company was registered and hence, the U.S.-India Trade Agreement does not apply. For example, if a Chinese company sells its product at a cheaper price than a U.S. company’s competitors, it must show that it was its local-trade business. Similarly, if the U.S.-India Trade Agreement states that U.S.-Chinese tariffs will be applied regardless of whether a U.S. national wishes to buy it, it is not clear what that means.
On this basis, we would suggest that no U.S. company could ever negotiate the terms of the trade talks without the assistance of the Chinese and Indian industries. That the U.S.-China Trade Association would not be able to represent any of its competitors, however, is not at all unusual.
The WTO is designed as a free trade zone—a region where national trade unionists have been able to organize and promote a multilateral agreement, but this cannot stand. It is of the utmost significance that the U.S. and its countries pursue this trade agreement if possible. This is because WTO membership would not lead to the ability of nations to create a multilateral structure where trade may be negotiated within the United States or through the other member states of the multilateral grouping.
For this reason WTO membership could not change the dynamics of the bilateral economic and political relationship between the U.S. and China. The U.S. will retain its dominant position as a major trading partner and also, the U.S. will retain its veto position. The U.S. has the constitutional right to veto trade agreements. In addition, the Chinese and
UNABOTICS
The term “Uneven Market” means a market in which international companies do not enjoy preferential trade relations with each other or in countries in the region. This is evident from the number of cases where tariffs are imposed on companies from the U.S; for example, companies of Brazil; Singapore; and Vietnam. This could result in an unfair competition on entry of foreign nationals. Furthermore, the U.S. does not have the legal right to enter any country without permission of a country which does not participate in the U.S.-China Trade Negotiations. Even outside of the U.S., there is no such right.
While the U.S. has only been a partner of the WTO for three countries: China (see page 6 of our press release), India, and Hong Kong, there have been cases where countries have asked for protection of the U.S.-China Trade Agreement for their local or state-owned companies. For this reason the United States has not recognized the legal right to enter any part of the United States, nor even a legal right in China. If any company wishes to enter, it would have to show that it was a part of the jurisdiction under which the company was registered and hence, the U.S.-India Trade Agreement does not apply. For example, if a Chinese company sells its product at a cheaper price than a U.S. company’s competitors, it must show that it was its local-trade business. Similarly, if the U.S.-India Trade Agreement states that U.S.-Chinese tariffs will be applied regardless of whether a U.S. national wishes to buy it, it is not clear what that means.
On this basis, we would suggest that no U.S. company could ever negotiate the terms of the trade talks without the assistance of the Chinese and Indian industries. That the U.S.-China Trade Association would not be able to represent any of its competitors, however, is not at all unusual.
The WTO is designed as a free trade zone—a region where national trade unionists have been able to organize and promote a multilateral agreement, but this cannot stand. It is of the utmost significance that the U.S. and its countries pursue this trade agreement if possible. This is because WTO membership would not lead to the ability of nations to create a multilateral structure where trade may be negotiated within the United States or through the other member states of the multilateral grouping.
For this reason WTO membership could not change the dynamics of the bilateral economic and political relationship between the U.S. and China. The U.S. will retain its dominant position as a major trading partner and also, the U.S. will retain its veto position. The U.S. has the constitutional right to veto trade agreements. In addition, the Chinese and
Chapter1 The Characteristics of TrademarkThough there are various definitions of trademark, they share something in common. In general, a trademark should be simple and easy to remember, and should be distinctive and favorably associative.
1.1 Simple and Easy to RememberIt is a basic requirement for a trademark to be simple and easy to spell. Choosing short and simple words for composing trademarks will help consumers comprehend them more easily, because simple and short words are easy to keep in memory. Nowadays, with the fast development of economy, more and more trademarks