Essay About Items12345678910Total Variance And Variance

Infinity G20 Positioning
Infiniti G20 Data (Positioning)QUESTION 1. Using the data in Exhibit 1 and the associated perceptual mapping software, describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. Based on these maps, how do people in this market perceive the Infiniti G20 compared with its competitors?  Answer:  From the table below, we decide to go for the three dimensions because moving from 3 to 2 dimensions will lose 0.112 of variance.                Variance Explained Dimensions / Items12345678910Total variance explained0.5460.1880.1120.0730.0250.0230.0190.0100.0040.000Cumulative variance explained0.5460.7340.8460.9190.9440.9670.9860.9961.0001.000Statistics 3 dimensions2 dimensionsAttributeMeanVarianceProportion Variance ExplainedProportion Variance ExplainedAttractive4.780.7370.9900.973Quiet4.411.0500.7950.795Unreliable3.420.7550.8970.760Poorly Built3.091.0560.9500.882Interesting4.020.6660.9260.591Sporty4.830.7250.8580.838Uncomfortable3.530.6570.8380.838Roomy4.140.7710.8170.811Easy Service4.470.4780.6960.694Prestige4.721.2350.9620.828Common3.450.7070.5590.548Economical4.030.6480.9240.008Successful4.880.7320.9020.845AvantGarde4.170.4410.4140.376Poor Value3.600.5600.9530.609S14.822.4010.9490.948S24.991.4760.7740.772S36.072.3050.8780.852Overall5.271.3340.9870.974