Diebold
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Market Value
Today, Diebolds market value is 2,785.7 (in Millions) which is second to their biggest competitor NCR at 7,829.6 (in Millions). They still have a large market value just not the largest (Hoovers.com).
Market Trends
One way that Diebold is adapting to different market trends is by updating their products to keep their customers satisfied. They focus on CRM, customer relationship management, to keep up with the different customer trends. Banks continue to build relationships with their customers through the ATM channel, which is the highest traffic area. The CRM allows the bankers to take advantage of the extensive data collections to “craft” individual marketing programs aimed directly at the customer. According to Alan Falconer, director of global system sales at Diebold, Financial institutions have been preparing for targeted marketing by collecting data. Now the intense competition in those financial markets and the push to sell more products to existing customers are leading bankers to discover the hidden value of the data warehouse (Diebold.com). The new CRM allows the bank to create an individualized on-screen marketing message for the customer, through a partnership with Naviant Technology Solutions. The bank can now send direct messages to each customer based on demographics, existing relationships, or financial transaction history. Experience has shown that personal customer contact is the best marketing approach. It can help the bank reconnect with customers at a critical point, when they customers are actually thinking about their banking relationships. By Diebold making this solution, helping banks to promote to the right customers at the right time, it will turn potential wealth into actual wealth, which in time turns into increase sales for the company (Diebold.com)
Products/Services
In the world today, there are a lot of different types of ATMs. A lot of them are very sophisticated. For example, they may be able to perform a variety of tasks. Diebold is the first to introduce the concept of a cash-dispensing automated teller machine in 1966. (diebold.com). Diebold is very experienced in the making of ATMs. They will make very simple to very complex ATMs.
Diebolds proven ix series of ATMs has a huge, successful installation base worldwide. (diebold.com). The ix series is the top of the line ATM and is made by Diebold. This product is offered by them in India. They also get a lot of orders throughout India for this ix series. As with all products, Diebold quotes “we wont rest in providing you with the best support and services for your ix Series ATMs. (diebold.com).
Diebold is the leading manufacture of having many ATM choices. For example, Diebold makes Cash dispensers, Advanced-function ATMs, and Special application terminals. Some of the top of the line Cash dispensers are as follows: 1064ix walk-up cash dispenser. This walk up cash dispenser is made to be very flexible and full-featured in order to have footprint cash available. Other cash dispensers are the 1070ix through-the-wall cash dispenser, 1071ix through-the-wall cash dispenser, and the1077ix through-the-wall drive-up cash dispenser. This is a creative solution for fast,