Jake Burton
Essay title: Jake Burton
Jake Burton
Jake Burton is one of the most influential pioneers in the snowboard industry. Jake was born on April 29, 1954 in Stowe, Vermont. Jakes biggest inspiration in snowboarding came from his uncle, John Burton. John was the one who taught Jake how to surf, which led to Jake wanting to be able to surf the snow. Jake first took his thought of wanting to surf the snow to Birch Hill ski resort in New York at the age of only seven. Jake first started out sking, he attended college at the University of Colorado to try and make the ski team but never did so he moved home after the first year. Jake later enrolled at New York University to study economics, not business like most people would think.
Jakes business training was actually quite informal. He first ran his own landscaping business in high school out of his parents station wagon. His next episode in the business industry came from when we worked for a park avenue firm that sold smaller companies to larger ones. Jake was able to get a lot out of this job because of his bosses dealing with lawsuits, Jake was given much responsibility.
Jake Burton didnt single handedly invent snowboarding, its roots date all the way back to the 1920s, but was probably one of the first to see snowboarding for what it could be and where it could go. Jake first started Burton Snowboards