Packaging and Material HoldingEssay Preview: Packaging and Material HoldingReport this essayPackaging and material handlingBoth Mazda and Holden are a reputed name as far as Automakers are considered. Both the brands are known for their supply chain effectiveness worldwide. Packaging is an important element of Marketing Mix. For Automakers the term packaging has slightly different connotation than traditional packaging. Packaging for auto makers does not cover the traditional wrapping of goods. For companies operating in this sector packaging refers to the bundle of offerings that these companies can offer with the main product. For example, Holden is known to attract customers with the special packaging plan. The company provides some free freebies to customers when they buy a new car. Many experts have believed that this strategy of providing something extra at the time of purchase is a good strategy that can make the customers delight. Mazda also does several things to deliver a better integrated packaged solution as a whole. Being a Japanese culture firm, Mazda provides certain final discounts to the customers.
Both the firms understand that packaging is the last step in their supply chain operations. Both the firms target to transfer customers to a delight state. Mazda realize that customers are always careful about each of the penny that they spend. Hence to delight the customers it is essential that a bundled of product is offered to them (Shaharoun, 2011, pp 568). Mazda typically operates in a Japanese culture and for Mazda everything delivered to customers should be a value addition. Mazda understands that the entire marketing mix would loss the relevance if packaging is not done in an effective manner. For Mazda packaging is as important as any other element of marketing mix. This is the case with Holden. It has been reported that Holden give much emphasis on price and promotion as compared to packaging. Holden believes that packaging is just an extended element of marketing mix that should be given consideration but the other elements (price, promotion, and place) should be handled first.
Mazda has a standardized packaging strategy and it stick to its core strategy. Mazda believes that it can first come up with any packaging strategy in Japanese market and then it can replicate the same in other parts of the world. On another side Holden believes to have new and unique packaging strategy for each of the country that it enters. The company realizes that culture plays a big role in purchase decision. Therefore Holden has a strategy to come up with customized packaging for each culture. As discussed above the packaging for Holden means the complete integrated offering.
As far as material handling is considered, it wont be incorrect to say that Mazda is better place than Holden. The major reason could be Japanese culture. Mazda is a typical Japanese country which given due consideration to the efficiency in the entire supply chain. The main target of Mazda is to improve the efficiency and responsiveness of entire supply chain. Mazda has done both backward and forward integration with suppliers and other manufacturers that help the company to handle the materials in effective and efficient way. Holden believes in developing good relationship with suppliers. Holden believes in relationship marketing and it believes it can handle the procurement of material in a better way if it has good relationship
In addition to being a leading manufacturer, Mazda is an American brand, as is Ford Motor Co. The major drawback of being in Europe is its low tariff, a bad deal for the supplier and a lower price. Therefore Mazda’s production cost is lower in the European market for the same price as a comparable vehicle here in the United States. To further reduce this trade barrier, Mazda’s prices tend to fluctuate.
Mazda has a high level of quality control by the U.S. government but the quality of its products are much lower than that of their competitors
Mazda is the only car manufacturer in the world that is able to produce, maintain, and ship its cars at all times within the European Union. Mazda’s car manufacturing process is very efficient and it allows us to produce many cars at the same time. I am proud to say that Mazda is the only car manufacturing company in the world that can make the Toyota Prius and the Mazda3 and this is good news to us. Also, the Mazda project, which is focused on making high quality cars from parts to powertrains, will not only help for the local economy, but also help the German market for cars.I think Mazda should sell more cars now that we have more resources to offer.
I think Mazda should go for any alternative. If Mazda makes low quality cars for our own consumers, we feel the same way. If Mazda manufactures high quality cars for our customers, we feel the same way. There should be good inter-company communications to promote international competition. We will also be able to offer them and all of our domestic competitors better products for their domestic market
We have the experience and expertise to move the entire supply chain from Mazda to Holden, and to give Holden the confidence to move the business from one product to the next.
One of the issues that Mazda’s suppliers face is the quality of vehicles. For example, you may not know about the high quality of our F-150 Evo and it may not be that the car is made solely for the United States. The F-150 Evo was built with Ford on the same platform here in the United States. It’s more compact and it’s more powerful than anything else that we’ve built in the United States. It’s all made up for in our suppliers and I think we have done exceptionally well with this technology. Mazda has an outstanding product in the United States and I think we can do business with the next generation to better meet consumer demand by our suppliers, and make the next generation a more comfortable and pleasant experience for everybody in China.
Mazda in Japan makes high quality cars from parts to powertrains, which are produced and delivered by Mazda. We have great relationships with the Ford Motor Co. and we can offer them the tools