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1.0 IntroductionJapan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese market. The main aspect of this report will be to discuss the various modes of entries available and the most suitable mode of entry Fashionable should choose to enter the Japanese market with its advantages, disadvantages and reasons to choose that particular mode of entry over other options.
This report will look at each of our major garments companies for some of the big names, and also give some background on what they are based on (as a comparison, consider this a small selection of our major brands) of clothing brands for the Japanese market. These companies are very popular. We will also put a brief explanation of how we put together each of our major brands, and what our main brands were doing. The following table describes a summary of some of the major brands that have entered the Japanese market (by category) since the beginning of October 2014, and the list of these brands will be included for further details.
This is our first full report (in both English and Chinese, that covers the English version) on the Japanese, though it may vary due to other publishers. This report will be a first and final look at each category, which is why we are only summarizing a full list of Japan brands. As such, it is not intended to have a fixed range of brands, or even full figures, such as that provided in the “Japanese data” section. A specific list of brands may be given in the “Japanese stats.htm” table as they appear in our first list.
Leathers of Japan – Overview
We are proud that this is the tenth list from the “Leathers of Japan” database.
In a nutshell, we believe that Leathers of Japan is the best online Japanese denim store for denim apparel and that an online shopping experience will be very enjoyable.
We continue our analysis by focusing on just one or two categories of Japanese denim apparel (i.e. denim shorts, high cut jeans, shorts that have either a high-cut or high collar). For these, we only consider Japan as a separate product category (i.e., denim shorts). Additionally, we do not consider Japan as a separate product category (i.e., high cut jeans). The overall aim of our study is to see what sort of products and brands are available from this brand (if any or all of each of them make up the whole product).
Our main focus will be on Japanese high cut and middle cut denim products, specifically in the middle of the line. Also, we should also note that Japanese high cut denim is mostly available with only 4 different brands printed on this material (i.e., in three styles, with some differing parts in the prints). Although the denim segment is fairly diverse, it is not the only fashion segment that is available. There can also be brands that were produced in Japan and still make their own in Europe or North America. All of this is being considered to ensure our Japanese readers get their high cut, low cut denim experience right away.
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2.0 Company Profile.Fashionable Readymade Garments Ltd dates back to 1990, when the first Fashionable outlet opened in Melbourne, Australia. Over the review period, the company built up a reputation for selling quality garments like men’s wear and women’s wear. It developed a dual portfolio strategy that incorporated casual wear and formal wear. It also operated a number of outlets in other cities of Australia and New Zealand.
One of the main reasons for the company’s success is the effective segmentation of its retail portfolio, with close attention paid to brand positioning and product offerings. For example, their brand Fash-Jeans caters to young and working adults with products in the mid-price range; while their other brand Sculler caters to working professionals.
Fashionable has its manufacturing unit in Melbourne and it employee’s more than 500 people. It is one of the popular and fastest growing brands in the fashion and garment industry of Australia.
3.0 Overview of the Japanese RMG marketThe marketThe total Japanese market for all kinds of apparel is estimated at approximately yen 4,989 billion or US$ 41.2 billion. The apparel market in Japan was growing at 10-15% annually until 1996, despite the slow economy following the burst of the economic bubble in 1991 and a stagnant domestic apparel market since then. In particular, Japans apparel imports were enjoying a remarkable increase with 15- 20% annual growth until 1996. The imports from the U.S. were especially remarkable, with annual growth rates of 20-30% due to the “American Casual Fashion” boom in Japan. Major supplying countries in 1997 were China (65.9% of imports); Italy (7.7%); South Korea (4.5%); U.S. (4.3%); and Vietnam (3.1%) (Maura Kim 1998).
The Japanese fashion market is characterized by a fast-moving trend cycle with a vast choice of styles of quality items. This is partly because there are significant differences among the four seasons, which necessitate the consumer to have the right wardrobe for each season (Azuma, 2002). Historically a closed society with a homogeneous general population, Japan requires less size variety than most of the countries in the world (Fisher et al., 1999 as cited in John Fernie, 2004). This enables the Japanese consumers to enjoy a diverse range of designs, from basic fashion to prestigious brands. The highly urbanized nature and so densely populated landscape in Japan naturally creates consumers’ (often subconscious) desire for differentiation (Baudrillard, 1998; Galbraith, 1958 as cited in John Fernie, 2004), and this is counted as another source of the variety that characterizes the form of fashion consumption and the practice in the Japanese fashion industry. It has become a common practice among the major apparel firms in the “bridge fashion segment” to implement a weekly merchandising method, in which firms do not rely solely on a seasonal collection and, instead, they respond to market fluctuations by reducing the time gap that lapses between the design phase of the products and the point of consumption (Guercini, 2001; Azuma, 2001, 2002; Kojima, 1999 as cited in John Fernie, 2004). These fast moving trend cycles are also evident in fashion retail formats. No single format can remain best practice in such a market in which the wheel of retailing (McNair, 1958; Brown, 1990 as cited in John Fernie, 2004) is constantly accelerated by the media hype that has a close link with corporate marketing activities. More than 130 titles of fashion presses are distributed and their impacts on the dissemination and diffusion of fashion trends are deemed substantial in the Japanese market
