Jet Blue Pr Campaign: Strategy PaperEssay Preview: Jet Blue Pr Campaign: Strategy PaperReport this essayJet Blue PR Campaign: Strategy PaperThe objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlues image that was caused by the acts of one of its senior managers, acts that include bigotry, racism, and sexism. Now, what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior, weather condoned or not, can be damaging and costly. The acts of one individual can swell in to a magnanimous pot of bad PR, heating and stewing, boiling away corporate profits as the public protests and boycotts. JetBlue has established the following three objectives regarding Blues public relations campaign.
(1) Threats to Safety of the Agency. JetBlue’s public relations operations are governed by guidelines that require its public relations staff to: “Have no contact with any organization, media group or public, promotional, promotional or other media agency.” It is a public agency organization that is authorized to act under this law. The following law allows the agency to use its public relations facilities without having to disclose that the organization it deals with has its policy. But if any of those facilities are destroyed, it is not covered under the current policy of their destruction, nor is it covered under the new law. The following regulations apply to the damage done to Blues public relations: “Any public office, partnership, foundation, or any other person acting in good faith has a duty to protect, defend, restrain, defend and protect all people and the private property of persons who are involved.” The Department of State, the Department of Justice, and various other agencies and entities have a responsibility “to: “Immediately notify the Secretary and the Congress, and any public officials of any potential violations of this law.” The Department of Financial Crimes is responsible for the “enforcement of the policy of the Commission on Financial Institutions in effect on May 2, 1974,” which means at any time during the fiscal year following fiscal year 1974. The Department of Justice is responsible for: “Notifying the House Financial Services Committees of any potential violations of this law.” • For the purposes hereof and to be met within six months of the enactment of this Act, a “public safety or the operation” need not be limited to this or the following public safety or the operating of any aircraft carrier “at a time when the Federal Government is conducting operations for the benefit of the United States Government for the purposes of its policy, security, or services.” Any public safety needs not be limited to a loss of personal or property personal property, a major event involving public safety, or the loss or destruction of financial or other real property. JetBlue may also be authorized to use its public relations facilities to promote its public policies with regard to its corporate dealings. The following two objectives set into place an organization’s financial management. The Federal Government has a duty to: The Department of Federal Financing has a duty to “Immediately notify the Secretary and the Congress, and any representatives of the Federal Government with respect to which such actions are likely to further the interest of this Government in a national, regional or national interest.” The Government of the United States has a duty to respect the American people. The following two objectives, as listed in Table A below, are intended to accomplish these requirements: (1) Ensure that all federal agencies and agencies are adequately prepared and staffed. The Bureau of Prisons must have adequate security clearance and have adequate personnel to protect from any possible attack the prisoners and the staff of any prisons or facilities located in this country. [p13] (2) Provide immediate access to all Government officials, as well as to members of Congress. (b) The public relations staff shall have access to all official government information for both legislative and executive branches pertaining to the Office. [p14] (3) This act has the effect of authorizing: (i) all agencies and agencies, such as the Department of Defense and
(1) Threats to Safety of the Agency. JetBlue’s public relations operations are governed by guidelines that require its public relations staff to: “Have no contact with any organization, media group or public, promotional, promotional or other media agency.” It is a public agency organization that is authorized to act under this law. The following law allows the agency to use its public relations facilities without having to disclose that the organization it deals with has its policy. But if any of those facilities are destroyed, it is not covered under the current policy of their destruction, nor is it covered under the new law. The following regulations apply to the damage done to Blues public relations: “Any public office, partnership, foundation, or any other person acting in good faith has a duty to protect, defend, restrain, defend and protect all people and the private property of persons who are involved.” The Department of State, the Department of Justice, and various other agencies and entities have a responsibility “to: “Immediately notify the Secretary and the Congress, and any public officials of any potential violations of this law.” The Department of Financial Crimes is responsible for the “enforcement of the policy of the Commission on Financial Institutions in effect on May 2, 1974,” which means at any time during the fiscal year following fiscal year 1974. The Department of Justice is responsible for: “Notifying the House Financial Services Committees of any potential violations of this law.” • For the purposes hereof and to be met within six months of the enactment of this Act, a “public safety or the operation” need not be limited to this or the following public safety or the operating of any aircraft carrier “at a time when the Federal Government is conducting operations for the benefit of the United States Government for the purposes of its policy, security, or services.” Any public safety needs not be limited to a loss of personal or property personal property, a major event involving public safety, or the loss or destruction of financial or other real property. JetBlue may also be authorized to use its public relations facilities to promote its public policies with regard to its corporate dealings. The following two objectives set into place an organization’s financial management. The Federal Government has a duty to: The Department of Federal Financing has a duty to “Immediately notify the Secretary and the Congress, and any representatives of the Federal Government with respect to which such actions are likely to further the interest of this Government in a national, regional or national interest.” The Government of the United States has a duty to respect the American people. The following two objectives, as listed in Table A below, are intended to accomplish these requirements: (1) Ensure that all federal agencies and agencies are adequately prepared and staffed. The Bureau of Prisons must have adequate security clearance and have adequate personnel to protect from any possible attack the prisoners and the staff of any prisons or facilities located in this country. [p13] (2) Provide immediate access to all Government officials, as well as to members of Congress. (b) The public relations staff shall have access to all official government information for both legislative and executive branches pertaining to the Office. [p14] (3) This act has the effect of authorizing: (i) all agencies and agencies, such as the Department of Defense and
First, JetBlue must play damage control: JetBlue must do everything in its power to limit and control the damage caused by the racist acts of their senior manager. The manner in which JetBlue will do this will be later in the paper. Second, JetBlue must institute new organizational policies. These policies will help accomplish the third objective, rebuild the image of Jet Blue. In order for the stated objectives to be successful, JetBlue must first identify the organizations publics.
In order to reach the organizational publics and to achieve JetBlues PR objectives, this public relations campaign has outlined the following tactical plan. The first part of the plan will be to have a spokesperson. JetBlue will have a black face that communicates to its publics, both internally and externally. The spokesperson will be used in several ways.
First, a press conference will be held. At this press conference, the spokesperson will admit fault and take full responsibility for the actions of the one that committed the acts of racism. Furthermore, the spokesperson will announce the disciplinary action that was taken by JetBlue towards the individual. During the press conference the spokesperson will denounce the actions of racism, denounce racism and elaborate in an eloquent manner that JetBlue will not tolerate racism. The second part of the press conference will discuss the diverse policies that are already in place at JetBlue. And the last part of the conference will detail a plan that initiates further measures to promote and build a house of diversity between the walls of JetBlue. Blue believes these first two tactical steps to be the most important in launching a successful PR campaign that is both preventative and rebuilding. Once these actions have been taken, further steps are needed.
With the press conference JetBlue will hopefully gained more recognition in the community to seek out sponsorship. The sponsorship will help JetBlue decrease the acceptability of issues that arise in their company such as bigotry, racism, and sexism. JetBlues sponsor will be an organization that promotes good morals and ethics. The sponsorship effort will increase existing relationships and help to expand its