Job Satisfaction – Preliminary Review of Garuda Indonesia’s Case StudyJob Satisfaction reportPreliminary Review of Garuda Indonesia’s Case StudyGaruda Indonesia’s case study was comprehensively written with high relevancy for the study of Strategic Management or Change Management or even Transformational Leadership. It is indeed a very interesting case study especially in the aviation business which can be classified as an oligopoly industry or market structure with a high level of competition.
For purpose of placement with Emerald Journal, the case study is rather long. We would like to suggest to the authors the followings:Background information of the Aviation Industry (page 1 to 24) to be reduced to around 5-6 pages.Garuda Indonesia (page 24 to 42) to be reduced to around 10-12 pages.Corporate StrategyMarketing (to merge with Haji Flights)Operations (to merge with Service Improvement and Added Value for Customers)Human ResourcesFinancial (to be summarized)Future Challenge (to remain unchanged).As for Exhibits (just keep Exhibit 1, 7, 10 and 11).Teaching Notes (generally the coverage is adequate) which mainly focus on:Environmental analysis (external and internal)Review of Medium to Long-term Mission and Objectives (Exhibit 1, 7 and 11)Review of the Strategic Thrust (Exhibit 10)
The Aviation Industry in Indonesia is a global, international, integrated, and global industry which has achieved many milestones in its industry-wide development and a number of strategic initiatives to bring its products to market in Indonesia.
The Aviation Industry of Indonesia has reached over 100 years, and yet continues to work hard to meet these objectives, at one of the world’s leading business universities.
The Aviation Industry has always made clear that a strong development effort is required and we are happy to assist our cofounders in reaching this goal.
Our team has grown rapidly from 12,500 to over 80-plus, and is now working very closely with our local partners and cofounders in this area. We have provided the expertise we needed to get to this very ambitious target.
The Aviation Industry of Indonesia is a globally-recognized, multi-national, multi-industry company, with headquarters in Indonesia and with a very high level of capital investment by Indonesia, Singapore, Hong Kong, and Malaysia.
In this context of the ongoing transition to a more efficient use of capital, we know we need to make sure our global business leadership continues to reflect the best-informed economic, development, and leadership direction of our Indonesian partners.
In particular because our investments in Indonesia are small (5 billion taiwan, compared to 6 billion taiwan in Singapore and a half billion taiwan in Malaysia), our company’s development is based on a multi-generational approach whereby we operate in a very diversified and highly active partnership system. We have a very large global market, our world-leading technology is able to take the big picture and allow us to meet our strategic objectives in a way that allows us to better serve Indonesia’s global business needs.
In keeping with this strategic vision, we are committed to meeting our partners’ objectives for development through business education and training, training in financial and engineering techniques to help us to take Indonesia’s economic and global leadership in key areas. By working with a range of international stakeholders, we can also serve our partners at the international level. We believe that Indonesia can succeed without our cooperation within the global market.
An important part of this multi-generational development plan remains the belief in cooperation at the global level. This is particularly true in the case of Haji Airport, where our employees from our company have participated in the implementation of this strategy.
For this reason, we are very pleased that our international team has not yet faced the hard challenges of setting up a private-sector airplane maintenance company, nor have we reached the critical stage of securing a large scale business pilot. Consequently, we believe that business education and training are particularly important aspects of this multi-generational development strategy.
The future of Indonesian company and its stakeholders is critical. Indonesian technology is rapidly evolving and as a result, the ability for Indonesia to achieve this trend requires global direction for its technology at the global level.
Our team has worked hard to meet our global business needs and this is reflected by our increasing