Essay About John Cadbury And Confectionary Company

Cadbury
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Hospitality Business
Environment
MGT3315
Muna Anod, Sarah Jones
Introduction into Cadbury
Cadbury/Schweppes are a major international beverage and confectionary company
The company employ around 60,000 employees
The brands are enjoyed by almost every country around the world
Company History
Cadburys began in 1783
Jacob Schweppe perfected his process of manufacturing carbonated mineral water
In 1824 John Cadbury opened in Birmingham selling cocoa and chocolate
The two names merged in 1969 to form Cadbury, Schweppe plc
The Company product
The company sell a range of chocolate and soft drinks
Cadburys dairy milk is one of the most successful brand names in the companies chocolate bar history
Other famous brands are cadbury crиme egg and roses
Examples of drink brands are 7-up and Dr pepper
OUR CORE PURPOSE IS..
To work together to create brands people love
Success factors
Cadbury is one of the leading confectionary and chocolate manufacturing companies in the world
For 1995 Dairy Milk alone are estimated at over Ј135 million
Cadbury feel they over good advertising, quality and value for money
Current problems at Cadbury
Cadbury miss profit forecasts
Shares have fallen by nearly 5%
Company unlikely to meet profit margins for this year
Chocolate bars caused health fears
SWOT Analysis
STRENGTHS
Cadbury has a strong customer base
Cadbury are usually always successful when introducing new products
The company are ahead of the competition
The company shows evidence of experience for their products
WEAKNESSES
Cadbury have a weak position in the US market
The company have a small total of market share
The trend for healthy eating could have bad effects to the company
Young consumers are becoming health conscious and moving towards healthy snacks
SWOT Analysis
OPPORTUNITIES
Cadbury could expand to other countries such as Russia and China
Cadbury are keeping up with trends by producing Low Calorie and Sugar Free chocolate bars
THREATS
Competition
Current Trends
Consumers are changing their buyer behaviour going from chocolate to healthy snacks
Customer market might change
When expanding the company might not be adapting to the countries culture and expectations
Strategic Solutions
Increase marketing and promotion
Get the company involved with sponsors and merchandise of products
Keep up with the healthy eating trend
Customer involvement