Essay About Jollibee Foods Corp. And Successful Companies

Jolibee Fast-Food
Jollibee: Fast-Food, the Filipino Way The case examines the rapid growth of one of the most successful companies in the Philippines, the fast-food major, Jollibee Foods Corp. Detailed information has been given about the companys origins and the measures it took to establish itself in the initial years. Jollibees strong focus on issues such as product development, operational excellence, customer service, marketing and promotion, and social responsibility, and the leadership of Chairman Tony Tan Caktiong helped it become the market leader in the Filipino fast-food industry, beating all the multinational companies. The companys globalization strategies and its future prospects in the light of the new challenges it is facing in foreign markets are also discussed. » Understand how an entrepreneur with a clear vision and mission can achieve a leadership position in the face of competition from MNCs » Understand how innovative operational and differentiation strategies can transform a small local company into a market leader in spite of stiff competition Serving The Employees At Jollibee, employees received extensive training so that they could learn the corporate values of integrity and humility. The company reportedly had a family-like atmosphere at work, which gave the employees a sense of belonging and togetherness. Not surprisingly, Jollibee was ranked 16th in Asia and 1st in the Philippines in a best employers survey conducted by Hewitt Associates, The Asian Wall Street Journal and FEER in September 2001. Claro F Certeza, Jollibees Vice President (Corporate Affairs), said, “The high engagement scores garnered by Jollibee could well be a reflection of the symbolic relationship between management and employees where performance is seen as something that would ultimately rebound to everybodys growth and societal improvement” Leadership According to company watchers, Jollibees success would