Essay About Juniors Show And Possibleuse Moms.Com Deal

Moms.Com Negotiation
Seven-Element Preparation SheetNegotiation:     Moms.com       Role:        BuyerINTERESTSALTERNATIVESOur:Improve the ranking and financial position of the stationPurchase Moms.com and maximise net value of the bargaining agreement, This would meanMinimising licence feeMaximising program runs per dayDelaying payments as much as possibleUse Moms.com deal to negotiate a better price for the Juniors show (Their: Improve the financial position of the businesslong term growth and sustainability of the businessSell Moms.com to an independent station with ideal target audience demographic (24-54 yr old women) and available prime time slots (6 pm)Maximise profits from the sale. This would meanMaximising licence feeMinimising program runs per dayGetting payment as soon as possible Sell Juniors along with Moms.com and maximise the licence fee Our:Settle for another program with the net programming revenue of $3,000,000 Their: Sell Moms.com to WWIN who might offer a better price but is unlikely to put the show in the 6 pm slot because of its existing strong showOPTIONSLEGITIMACYMultiple solutions to maximize valueDeal Moms.com only under one of various possible scenarios, for exampleRun of 6, licensing fee of $40k and payment of 50% up front and in the 1st year. NVBA is $1.6M.Run of 6, licensing fee of $60k and payment of 20% annually from 1st year. NVBA is $1.2M.[Extreme] Run of 6, licensing fee of $30k and payment of 100% in 5th year. NVBA is $3.9M.[Extreme] Run of 6, licensing fee of $54k and payment of 100% in 1st year. NVBA is $0M.Deal Moms.com (as above) together with the Juniors Show for anywhere less than $20,000 per episode of the showObjective, external and neutral argumentsTo promote my options:Although WWIN might offer a better price for the show, they are not going to put the show on the prime time slot and that will affect the popularity of the program among the ideal demographic (25-54 year old women)Happy to consider buying Juniors program together with the show, which would not only promote HOLLYVILLE status in market but also improve its financial positionTo challenge their options:Poor network season with two shows that HOLLYVILLE had planned for syndication were never soldThere aren’t many stations available in the market that would provide right slots and ideal target audience demographic – a fact that has affected HOLLYVILLE in the past as wellSeven-Element Preparation SheetCOMMITMENTRELATIONSHIPPurpose for the meeting: Discuss the sale of Moms.com under various possible scenariosWhat authority do you have? I have the authority to close the deal on behalf of WCHIWhat authority does the other party have? To close the deal on behalf of HOLLYVILLEDesired level of commitment: This MeetingNext Meeting(s)EndExpressing Views?✓Generating Options?✓Joint Recommendations?✓Tentative Agreement?✓Firm, Signed Deal?✓Specific steps for successful implementation of agreement:Deciding on the timeline (start date) for the showDeciding on the roles to be played by WCHI and HOLLYVILLE regarding factors such asPromotion of the showQuality of episodesCurrent:They don’t have a current working relationshipThey may have interacted in the past but don’t do so on a regular basisPreferred: Establish a healthy working relationship on the basis of mutual respect, trust and integrity Interact more frequently to discuss any issues, concerns, propositions etc.Feel comfortable working togetherSpecific steps YOU might take to move towards the preferred relationship: COMMUNICATIONOpening Statement:Nice to meet you! I hope that we will able to carve out a mutually beneficial deal, that would just be a starting point of our great long-term relationshipAgenda and Issues to be discussed: IntroductionSharing of initial thoughts on the deal and how can one party be beneficial to the otherDiscussing various possible deal optionsClosing on a mutually beneficial optionSigning of a LOI/Term sheetQuestions to ask: What are your goals for the upcoming season of the show?Do you have any concerns regarding what WCHI can offer HOLLYVILLE in terms of target audience, prime time slots etc? Assumptions to test: Knowledge of WCHI and what it can offerKnowledge of the other TV stations available in the market – in terms of availability of ideal spots, population demographic targeted by those stations etc.WWIN’s primary motivation for paying a higher price for the showMessages to send: WCHI is genuinely interested in purchasing both Moms.com and Juniors and promoting them We are happy to work on a deal that would be mutually beneficial We may not offer the best price but will make sure that the show gets more popular among the right audience, which would improve HOLLYVILLE’s position in the market and definitely benefit them in medium to long-term