K-Mart Statistical Research
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Synopsis
Banks Consulting Corporation is a privately owned and operated consulting firm located in New Orleans, Louisiana and in business for the past fifteen years. Banks Consulting has been hired by K-Mart Corporation to identify any problems or issues that have caused a severe drop in sales in the six southern-most states.
In this report, we have identified several key points that relate directly to K-Mart in regards to the quality and type of products carried. This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base.
Table of Contents
Synopsis
Table of Contents
History
K-Mart’s Problems
Merchandising
Findings
Research Strategy and Instrument
Survey Sample and Explanation
Comparative Look at
Target and Wal-Mart
Budget