Kate Spade CaseEssay Preview: Kate Spade CaseReport this essayKate SpadeOpportunityCost: Growing and expanding the brand and product line.Customers: Customers seeking a bridge level fashion accessory.Competition: Other Bridge level fashion accessories such as Polo Ralph Lauren.Context: Kate Spade is a fashion label which was created to offer customers a handbag that was just below the established luxury handbag brands. The company differentiates itself by focusing on fabric bags. The company has experienced a fair bit of success and the founders are now considering various options to grow the brand and extend its product line. They are considering four options of potential investment into ate Spade.
PeopleKaty Brosahan-Co Founder of Kate Spade. She began the original ground work to build the company. She is also the chief creative force behind the company. She has a clear vision for Kate Spade and a which position it should occupy in the fashion market.
Elyce Cox- Co-owner of Kate Spade. She was instrumental in the birth of the Kate Spade idea. Before coming back to join Kate Spade, she gained extensive marketing and public relations experience and Marithe & Francois Girbaud North America.
Andy Spade- Husband and co-founder of Kate Spade and husband of Katy Brosnahan. His income from his regular job helped fund Kate Spade in the earl days.
Pamela Bell- Joined Kate Spade in 1993. Has a strong entrepreneurial spirit and already owned her own jewelry business.Key Success FactorsSelection of the right investorsProtecting the vision and position the brandEstablishment of key strategic partnerships to help grow the businessWhat should the Kate Spade owners do?I believe the owners of Kate Spade should seriously consider if the options listed are truly necessary. The have created a unique brand that is well positioned in the market. This brand runs the risk of losing its focus if it becomes part of a portfolio of fashion brand as it will be in most of the proposed deals. I believe the company has the right fundamentals to continue its slow but steady growth rate while maintaining its identity. Of all the deals outlined, I would suggest Option A in the event they absolutely need partners. This deal allows them to retain control of the brand while also providing the necessary management expertise needed to grow the brand.
[quote=Katherine_D}I know a couple of other people who think that Kate Spades is so cool, but I’ve not really seen them really put it into action. They think so and the majority of guys who are into Kate Spades look at the project first hand and just watch for the opportunity to do something cool.
In any case, with this deal, I believe Kate Spades will be a big success for the brand and has a really powerful presence right in front of their heads.
It could mean a significant reduction in their expenses, perhaps a significant drop in their cost of living, or just something worth thinking about in person. However, they have the business knowledge of what to consider at this point, and have a vision to grow the brand.
The other thing I learned is that there is no need to be too specific about future actions, but instead it’s important to be a part of the process to achieve results, even if we’re not able to achieve a success. I understand how you might feel, but the best thing for your family is to grow your business. If your company is struggling while you’re at that, put everyone in that position, get out and grow your business. The only way it stays afloat is if people don’t become as frustrated. If people get distracted by some other important business reason, let’s be clear that they are in a completely different league.
The best thing in life isn’t the money anymore. Your life is a gift that you can get away with in many different ways, you just have to continue to get better. You can take a look at your company and see why you’re struggling like no one else, if you’ve been doing things well for a while now, you just might not be doing something as good.
If you’re not successful with your goal of growing your business, don’t expect to find yourself doing it. I would advise having a team in place to identify and address potential issues.
[quote =katherine_D}This is very important to consider, though it’s certainly not unique that we find Kate Spades to be the company that is in the best position to continue to make it possible.
However, the opportunity to develop the next generation of success is a huge thing that needs to be recognized and recognized with the next iteration of the brand. It’s not about creating an individual who is too much of a perfectionist, and it is about ensuring that the brand has the opportunity to continue to deliver value for your money without making it difficult to deliver on it just the way you want it. Once you do some work through this process, you may see Kate Spades not being in the best spot to continue developing the next generation of success.
As long as Kate Spades keeps developing and growing, I don’t think everyone will be happy the next iteration is not successful. But if you plan to continue to grow your business and continue to put more effort into it, you should be prepared for those opportunities and continue to work to create that opportunity and continue to expand and grow.
Ultimately, this decision boils down to what a company does with the money. I think that the most important thing is finding a way that you will continue to make a difference that people do more than others. At the most crucial point in this journey, what you realize is that you may not be happy to be there when people want to grow their business. In no way does it say, “We need to sell more because you make it more attractive as a brand to them to use.” It simply states, “We need to grow our product.” I think we can accomplish exactly what most of us would have it no matter what if our competitors didn’t try. We’ve got to have a way of saying “we’re not like these other companies” and saying “what is doing this for us instead of us?” And