Essay About Kathmandu’S Strategies        Strategy And External Environment        Analysis Of Kathmandu

Acct 3583 Management Accounting 2
[pic 1]CASE STUDY REPORTBY GROUP 7SEMINAR        Course: ACCT3583 Management Accounting 2        Tutor : Dr Kar Ming  ChongClass : G24                        Time : Wednesday 9 a.m. – 12 p.m.        Table of ContentsExecutive Summary        Introduction        SWOT Analysis        Analysis of Kathmandu’s External Environment        Analysis of Kathmandu’s Internal Environment        Stakeholder Analysis        Customers        Employees        Analysis on Kathmandu’s strategies        Strategy 1: become leading global brand in the outdoor and travel market (this need to be reworded to highlight the expand globally part)        Suitability and Feasibility        Strategy 2: develop an even stronger product offering through innovation improvements        Suitability and Feasibility        Kathmandu Strategy Map        Kathmandu Balance Scorecard        Conclusion        Appendix        Bibliography        Executive SummaryKathmandu operates transnationally as a leading retailer in outdoor travel, clothing and equipment. This report will analyse the firm in an effort to offer insightful recommendations and strategies.The report begins with a SWOT analysis of Kathmandu via a review of both the firms internal and external environment. The PESTEL framework and Porter’s five forces were applied to assess the external opportunities and threats. Our analysis results in a positive technological trend to utilize social media and the increased embracement of outdoor activities to be opportunities for the firm. Our team, to examine the internal environment, then conducted a resource audit. The team found that the firm possessed great financial capacity and was able to harness technological advancements to its advantage as well as innovate through the companies vertically integrated business structure. Finally, the VRIO framework, developed by J Barney, was used to assess whether our capabilities were core competencies and led to a sustainable competitive advantage.