Canadian Imperial Bank of Commerce Wireless Strategy
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Canadian Imperial Bank of Commerce Wireless Strategy
The case focuses on a new wireless banking project launch for the Canadian Imperial Bank. It gives the reader a chance to make decisions on which wireless devices to support; whether or not to partner with one or more telecommunication carriers; and what wireless services to offer. The case provides constraints due to limited resources and time. Kevin Lasitz is faced with what mix of alternatives will lead to a successful project launch and which ones will provide the company with a competitive advantage.
CIBC should focus on the existing well-known wireless devises, which the case lists as PCS Phones and Palm PDA. Wireless banking is an emerging technology and it may take many years for people to adapt to it. Therefore, only focusing on the existing technology that people are using currently will save on introduction costs and still meet the needs of most customers.
Lasitz should partner with many Internet portals to allow for maximizing traffic on the wireless portal to CIBC’s wireless Web site. Also, only banking services and brokerage services should be included