Essay About Key Products And Supply Chain Challenges

Kraft, Inc. Outline
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KRAFT, Inc.
Preface:
Topic: Kraft, Inc. Global Operations
Interest: How a company, such as Kraft, can be successful in a global economy
Purpose Statement: To analyze and evaluate the success of their international business operations
Introduction:
Thesis: Kraft offers brand name snacks and beverages to the world
Overview: Well take a look at Krafts climb to worldwide success
Why: To learn how a company can become and continue to achieve global success
Body:
Main points:
The History of Kraft
Overview of business and products
Key products in international markets
Market strategy by location
Partnerships and alliances
Obstacles in each market
Revenue and growth
Evaluation of success
Recommendations
Supporting ideas:
Founded in 1896, having introduced cereal
Krafts brands are divided into 5 main sectors; snacks, beverages, cheese, grocery, and convenient meals
Products located in 140 countries around the world
Kraft understands different cultures and customs
Kraft has several partnerships and alliances worldwide
Supply chain challenges, increased mandated costs and logistics
Increased revenue and growth has been reported
Kraft holds the top global position in 11 categories
Several key arguments could be made to help improve Krafts global strategy
Evidence:
Kraft has been around for over 115 years, founded in 1896 by Charles Post. It currently holds the number 2 position worldwide
Some products offered by Kraft include Kraft cheeses, Oscar Mayer meats, Post cereals, and Maxwell House coffee
Some brands famous in Western Europe include; Jacobs Coffee (which is number one), Tassimo, Milka, and Miracoli.
An environmental